Gateway To The Media Industry Insights
This category keeps followers informed about the ever-evolving media world, spotlighting the people and innovations driving change.
Samsung Ads, in partnership with Kantar, has released a white paper titled Beyond Awareness, highlighting Connected TV’s (CTV) effectiveness in driving key brand metrics like favourability and purchase intent. The…
AdLift, a global digital marketing agency (now acquired by Liqvd Asia), has been awarded the SEO and content marketing mandate for Olyv, a digital-first financial services platform on a mission…
VIP Industries has announced that Dilip Piramal and family will sell up to a 32% stake to the Multiples Consortium, triggering an open offer under SEBI regulations. Post-deal, control will…
InMobi Advertising has appointed Gaurav Jain as Senior Vice President and Head of Ad Revenue for the APAC region. In this role, he will lead revenue operations, scale partnerships, and…
Namrata Aswani Setty has been appointed Director of Marketing and Public Relations at MiQ, a global programmatic media firm. Announcing the move on LinkedIn, Setty brings over 15 years of…
Bright Outdoor Media has appointed Mukesh Sharma, a seasoned media executive and former Business Head at Mid-Day Infomedia, as its new CEO. With over 20 years of industry experience, Sharma’s…
Jupiter Money has appointed Akhilesh Jha as Senior Vice President, Banking and Partnerships, to strengthen its mission of delivering customer-centric digital banking solutions. With over 20 years of experience in…
X (formerly Twitter) has slashed subscription prices in India by up to 48% across all tiers, aiming to boost adoption in one of its largest and fastest-growing digital markets. The…
The Phoenix Mills Ltd has appointed Vithal Suryavanshi as CEO – Commercial Real Estate, effective July 7, 2025. With over 30 years of experience in commercial leasing and real estate…
Starting July 10, 2025, Instagram will allow search engines like Google and Bing to index public content from professional accounts, including photos, videos, and reels. This marks a shift from…
Hindustan Unilever (HUL) has appointed Priya Nair as its new CEO and MD, succeeding Rohit Jawa, who will step down on July 31, 2025. Nair will serve a five-year term,…
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
Social Panga has secured the social media mandate for Neo by Nippon Paint, the painting services division of Nippon Paint India. Managed from the agency’s Bengaluru office, the scope includes…
Vipin Nair has joined Cognizant as Vice President of Communications, marking a major step forward in his strategic communications career. Announcing the move on LinkedIn, Vipin expressed enthusiasm for this…
Hero Realty partnered with adtech firm VDO.AI to launch a targeted video campaign across Delhi-NCR, using AI-powered Online Video (OLV) technology to engage high-intent homebuyers. The campaign successfully connected with…
New Delhi, July 09, 2025: AdLift, a global digital marketing agency (now part of Liqvd Asia), is proud to announce that it has been awarded the SEO and content marketing…
Samsung has partnered globally with Warner Bros. and DC Studios to celebrate the release of the new Superman film with fan activations, exclusive digital art, and themed content. The campaign,…
Madison Media Sigma, a unit of Madison World, has been appointed as the Media AOR for The Sleep Company. The agency will handle the brand’s traditional media duties, including TV…
Ting, a leading India-based advertising agency with a presence in Chennai, Mumbai, Delhi, UAE, and the UK, has secured the digital and social media marketing mandate for Lapita, Dubai Parks…
In a major development in the branding and communication space, Teamology Softech and Media Services, one of digital PR consultancies, has been awarded the PR and media mandate for Rawbare.…
DigiRovers Solutions Pvt. Ltd., a leading performance and affiliate marketing agency, has secured the full digital mandate for fantasy gaming platform Vision11. The agency will handle end-to-end performance marketing, user…
NV Group, one of India’s top grain spirit distillers known for brands like Smoke Lab Vodka and Mohulo Gin, has appointed Rohit Tiwari as Senior Advisor to Chairman Ashok Jain.…
Samsung Electronics has signed a definitive agreement to acquire Xealth, a leading healthcare integration platform, in a strategic move to strengthen its connected care offerings. Xealth integrates digital health tools…
Project Worldwide, one of the world’s top agency holding companies, today announced key leadership appointments designed to accelerate its growth and expand its footprint in the dynamic India/South Asia region.…
The International Cricket Council (ICC) has named Sanjog Gupta as its new CEO. Formerly CEO – Sports & Live Experiences at JioStar, Gupta becomes the ICC’s seventh chief executive, bringing…
Nykaa has named Bollywood rising star Sharvari as its new Brand Icon to connect with young beauty enthusiasts across India. Known for her confidence and style, Sharvari will go beyond…
JSW Paints has promoted Ashish Rai to CEO – Decorative Paints. Since joining as Chief Business Officer in May 2024, Ashish has played a key role in driving the company’s…
Bigbasket, a TATA enterprise, has appointed Manish Bajoria as its new Chief Financial Officer. With over 20 years of experience in strategic finance and digital transformation, Manish will lead the…
NIVEA India has named Sreerangarajan Srinivasan as the new Production Center Director for Beiersdorf Manufacturing India, effective July 1, 2025. Previously Head of Logistics & Customer Service, he will now…
Ishan Chatterjee will take over as CEO – Sports & Live Experiences at JioStar, succeeding Sanjog Gupta, who moves on to become CEO of the ICC. Chatterjee will continue to…