Meta’s data links $16 billion in revenue to scam ads.
Meta Platforms internally estimated that about 10% of its 2024 global revenue — roughly $16 billion — came from ads linked to scams, fraud, and banned goods, according to internal…
Raghavendra Rao promoted to MD and Global Head at Accenture.
Accenture has elevated Raghavendra Rao to Managing Director and Global Head of Analyst Relations and Network of Centers, Marketing and Communications. With over 27 years of experience in marketing, communications,…
Netflix introduces ‘Monthly Active Viewers’ metric to capture 190M ad audience.
Netflix has introduced a new metric called Monthly Active Viewers (MAV) to more accurately measure the reach of its ad-supported audience. The metric reflects real people watching rather than just…
The Trade Desk posts 18% Q3 revenue growth, boosts buyback by $500M.
The Trade Desk reported another strong quarter, with Q3 2025 revenue rising 18% year-over-year to $739 million and net income reaching $116 million. Adjusted EBITDA stood at $317 million with…
TTK Healthcare names BC Web Wise as digital agency for MsChief.
TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The move, following a multi-agency pitch, aims to strengthen MsChief’s digital presence with…
Digitally Inspired Media Wins Integrated Mandate for OM SYSTEM (formerly Olympus Cameras) After Multi-Agency Pitch
Mumbai, November 7, 2025: Digitally Inspired Media, an award-winning integrated communications agency renowned for its culturally relevant digital experiences and strategic storytelling, has secured the integrated campaign mandate for OM…
Marico appoints PHD India as its integrated media agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate after a multi-agency pitch. PHD India will handle end-to-end media strategy,…
Vasundhara Mudgil appointed India Communications Lead at OpenAI
OpenAI has appointed Vasundhara Mudgil as India Communications Lead, based in Mumbai. She joins from Spotify, where she served as Head of Communications for over seven years, leading the brand’s…
Baroda BNP Paribas MF names Yogesh Apte Head of Digital Business
Baroda BNP Paribas Mutual Fund has appointed Yogesh Apte as Head of Digital Business. He will lead digital transformation initiatives to enhance investor experience, drive innovation, and strengthen the firm’s…
Creativefuel Ropes in Tanmay Sinha as AVP – Business Solutions & Operations
Mumbai, November 5, 2025: Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the appointment of Tanmay Sinha, Former…
MiQ promotes Ribhu Mishra to drive India revenue growth
MiQ has elevated Ribhu Mishra to Vice President – Revenue, India, effective immediately. In this role, he will drive revenue and profit growth, lead commercial teams, and expand MiQ’s market…
Britannia Industries names Rakshit Hargave as new CEO
Britannia Industries has appointed Rakshit Hargave as its new Chief Executive Officer and Executive Director, effective December 15, 2025, for a five-year term pending shareholder approval. He succeeds Rajneet Singh…
Zupee Acquires Nucanon to Boost AI-Powered Storytelling
Zupee, India’s leading social gaming and entertainment platform, has acquired Australian AI storytelling startup Nucanon, marking a major India–Australia collaboration in digital entertainment. The move combines Zupee’s scale with Nucanon’s…
Shivani Shankar Appointed VP & Head of Unscripted Content at Endemol Shine India
Endemol Shine India has appointed Shivani Shankar as Vice President and Head – Content (Unscripted). With over two decades of experience in leading India’s top reality and non-fiction shows, she…
Equitas Small Finance Bank Strengthens Leadership with Appointment of Manish Agrawal as President – Finance
Equitas Small Finance Bank Limited (ESFBL) has appointed Manish Agrawal as President – Finance. A Chartered Accountant with over 27 years of experience, including two decades in banking, Agrawal will…
Berger Paints Reports ₹2,827.5 Crore Q2 Revenue, Profit Down 23.5%
Berger Paints India reported a steady Q2 performance despite weak demand, posting consolidated revenue of ₹2,827.5 crore, up 1.9% year-on-year. However, EBITDA fell 18.9% to ₹352.3 crore, and net profit…
Times Internet Promotes Nikhil Sharma to Business Head of Newspoint
Times Internet has elevated Nikhil Sharma to Business Head of Newspoint, effective November 2025. Sharma has been with the company for over eight years, previously serving as Head of Business…
Zepto Names Simran Sachdeva Associate Director of Brand Marketing
Zepto has appointed Simran Sachdeva as Associate Director – Brand Marketing, effective October 2025. Based in Bengaluru, she has been with the company for over a year, previously serving as…
Mantis Joins Forces with Brand Safety Institute to Boost Standards and US Growth
Mantis, a leading contextual advertising platform, has partnered with the Brand Safety Institute (BSI) to advance brand safety standards and strengthen its presence in the US market. The collaboration aims…
Zee Media Appoints Raktim Das as CEO; Manish Seth Joins as CRO
Zee Media Corporation has appointed Raktim Das as its new chief executive officer (CEO) and key managerial personnel, effective November 4, 2025, following the resignation of Karan Abhishek Singh, who…
Tata Consumer Products Announces Leadership Changes in Packaged Beverages Division
Tata Consumer Products has announced key leadership changes in its packaged beverages business following the resignation of Puneet Das, president – packaged beverages, India & South Asia (including Organic India),…
Puma’s early bet on women’s sports sets new marketing blueprint
The BCCI has announced a ₹51 crore cash prize for the Indian women’s cricket team following their historic World Cup victory over South Africa — surpassing the ICC’s official prize…
Creativefuel Acquires Recommendation Community & Music Community
Mumbai, November 4, 2025: Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the strengthening of its media &…
JLL India names Gaurav Sharma head of Hotels & Hospitality business
JLL India has appointed Gaurav Sharma as Head of Hotels & Hospitality Group, India, and Senior Director, Hotel Capital Markets, Asia, marking his return to the firm. Based in Delhi,…
TechnoSport strengthens Activewear Leadership with Myntra’s M-Now debut; Overall Q-Commerce Growth to Contribute ~20% Revenue
National, 03 November 2025: TechnoSport, India’s fastest-growing activewear brand, has announced its launch on M-Now, the hyper-speed delivery service of one of India’s leading fashion, beauty and lifestyle platforms, Myntra.…
BharatPe Names Industry Veteran Shilpi Kapoor as Head of Marketing to Drive Brand Expansion & Consumer Growth
National, 3rd November 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Shilpi Kapoor as its Head of Marketing. She will spearhead brand strategy,…
Mudramax names Atrayee Chakraborty SVP – Strategy
Mudramax has appointed Atrayee Chakraborty as Senior Vice President – Strategy, where she will lead human-centric, insight-driven media strategies. She will report to Navin Kathuria, EVP, Mudramax. With over 20…
HMD Global names Abhishek Ranjan CMO for India and APAC
HMD Global has promoted Abhishek Ranjan to Chief Marketing Officer for India and the APAC region. Previously Head of Brand Marketing since October 2022, he led brand transformation, product campaigns,…
SW Network and Anytime Fitness launches a witty campaign that someone Unexpected Paid For
New Delhi, India – 3rd November, 2025: SW Network, in collaboration with Anytime Fitness India, has launched a witty and relatable campaign that captures one of fitness’s most common behaviours:…
Mobavenue names Microsoft’s Ben John to its Advisory Board
Mobavenue, a global AI-powered AdTech and consumer growth company, has appointed Ben John, VP of Engineering at Microsoft AI, to its Advisory Board. Ben will advise on AI innovation, deep-tech…