OMD India wins Muthoot Finance’s Q2 media mandate.
OMD India has been awarded the media planning and buying mandate for Muthoot Finance for Q2 of the current financial year, as reported by Exchange4media. The account, worth around ₹200…
Dentsu partners with MiQ Sigma to boost next-gen media operations.
MiQ and dentsu have formed a strategic partnership, making MiQ the official Intelligence Partner for dentsu. As the first holding company to integrate MiQ Sigma—MiQ’s AI-powered programmatic platform—dentsu aims to…
Ogilvy, VML, and Talented win Lions for India on Cannes 2025 Day 2.
On Day Two of Cannes Lions 2025, Indian agencies continued their winning run with key awards in Design, Music, and Sports categories. Ogilvy Bangalore won Bronze in Design Lions for…
Mohit Sharma named VP Revenue at Times Network.
Mohit Sharma has been appointed Vice President Revenue at Times Network, effective June 2025. In his new role, he will oversee revenue operations, advertising management, and strategic growth initiatives. Expressing…
Uditvanu Das joins Havas Play as AVP to lead sports, content, and entertainment.
Uditvanu Das has been appointed Associate Vice President at Havas Play, the Havas India division focused on sports, content, and entertainment experiences. He will work with the team to craft…
Netflix partners with Yahoo DSP to expand global programmatic advertising.
Netflix is boosting its global ad capabilities by partnering with Yahoo DSP, allowing advertisers to buy Netflix ad inventory programmatically across all 12 of its ad-supported markets later this year.…
Bata Group names Panos Mytaros as global CEO.
Bata Group has appointed Panos Mytaros as its new Global CEO, effective 15th September 2025, succeeding Sandeep Kataria, who led the company since 2020. During his tenure, Kataria steered Bata…
FCB India Wins Gold at Cannes Lions for ‘Lucky Yatra’ Campaign
FCB India has won a Gold Lion at the Cannes Lions International Festival of Creativity for its campaign ‘Lucky Yatra’ created for the Indian Railways. The campaign transformed routine train…
Havas Creative India Wins First-Ever Cannes Lions Gold for the Country with ‘Ink of Democracy’
In a landmark moment for Indian advertising, Havas Creative India has brought home the country’s first Gold Lion at the Cannes Lions International Festival of Creativity — and it’s for…
redBus Appoints Saurabh Agarwal as CFO
redBus has named Saurabh Agarwal as its new Chief Financial Officer. With over 20 years of experience across healthtech, insurance, and home interiors, Saurabh will lead finance operations, FP&A, risk,…
Puneet Biyani Joins The Times of India as VP & Head of OOH, Branded Content, and Exhibitions
Puneet Biyani has joined BCCL (The Times of India) as Vice President & Head of OOH, Branded Content & Exhibitions in Response. A Chartered Accountant and Harvard Business School alumnus,…
WPP and TikTok Partner to Boost Creativity with Symphony AI in WPP Open
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
Criteo and Dentsu Launch Global Commerce Media Partnership
Criteo and dentsu have announced a major global partnership, marking the first time a top holding company will fully adopt Criteo’s Commerce Media Platform. The collaboration aims to enhance dentsu’s…
Amazon Ads and Roku Partner to Create Largest Authenticated CTV Network
Amazon Ads and Roku have announced an exclusive integration that gives advertisers access to the largest authenticated Connected TV (CTV) footprint in the U.S., reaching 80 million households—over 80% of…
India Shines at Cannes Lions 2025 with 42+ Shortlists!
India is making waves at the 2025 Cannes Lions International Festival of Creativity, racking up an impressive 65 shortlists across a wide range of categories, from design and media to…
Cannes Lions 2025: India scores 22 shortlists in 5 categories.
New Delhi: Cannes Lions has revealed the shortlists for five categories—Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing. India has bagged a total of 22 shortlists,…
After a year-long pause, BMC to approve new hoardings: Bright Outdoor Media.
After nearly a year-long pause due to the Ghatkopar hoarding collapse that killed 17 people, the BMC is expected to resume approvals for new hoardings post-monsoon, according to Bright Outdoor…
Independent agencies see 18% surge with 26,900 entries at Cannes Lions 2025.
Cannes Lions 2025 has received 26,900 award submissions from 96 markets, marking a strong global turnout and highlighting a shift in the creative industry toward design, B2B, and social impact.…
DoubleVerify rolls out DV Authentic AdVantage.
DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers…
DDB Mudra launches “Aaj Kya Karoge?” to introduce Meta AI as India’s creative partner.
DDB Mudra launched Meta AI in India with the campaign “Aaj Kya Karoge?”, tapping into the everyday question to highlight how AI can spark creativity in daily life. The goal…
NumberEight and Katz Digital team up to boost podcast ads with AI lookalike targeting.
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
Nilesh Garg Joins Assurance Intl as Chief Business & Growth Officer
Assurance Intl has appointed Nilesh Garg as Chief Business and Growth Officer. With over 30 years of experience in the automotive and industrial sectors, Garg will lead strategic growth across…
IAS Teams Up with Lyft Media for AI-Powered Ad Measurement
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
HCLTech Deepens Ties with The Standard to Drive Scalable AI and Digital Services
HCLTech has expanded its partnership with Standard Insurance Company (The Standard) to accelerate AI-driven digital transformation. The collaboration will deliver AI-powered infrastructure, application services, and cloud solutions to enhance efficiency,…
Coca Cola And UMG Partner to launch ‘Real Thing Records’ for emerging Global Artist
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
Andrew Warren appointed interim CFO at Paramount Global as Naveen Chopra exits
Paramount Global announced the departure of CFO Naveen Chopra, who is leaving to pursue other opportunities. Andrew Warren, a former CFO of Discovery Communications and current Strategic Advisor to Paramount’s…
Kalyani Srivastava Appointed Chief Business Officer At Creativeland Asia
Kalyani Srivastava has taken on a new role as Chief Business Officer at Creativeland Asia. She made the announcement through her LinkedIn post. Before this, she was with Ogilvy as…
Tencent Games Joins ‘Playing For The Planet’ To Support Green Gaming
Tencent Games has officially joined the ‘Playing for the Planet’ Alliance, a global green movement led by the UN Environment Programme. This powerful step shows Tencent’s mission to go eco-friendly…
Hashtag Orange names Ankush Bhandarkar Media Director in Mumbai.
Hashtag Orange has appointed Ankush Bhandarkar as Media Director at its Mumbai office, reinforcing its focus on data-driven media and regional expansion. With over a decade of experience at agencies…
ThinkROI wins digital programmatic mandate for Hamilton Sciences’ personal care brands.
ThinkROI has secured the digital programmatic mandate for Hamilton Sciences’ key personal care brands, including Denver, ENVY, Vanesa, and Pour Home. The mandate covers strategy, media planning, execution, and performance…