Prime Video to premiere ‘Don’t Be Shy’ on September 25
Prime Video has announced September 25, 2026 as the premiere date for Don’t Be Shy, an upcoming young adult romantic comedy centred on friendship, first love, heartbreak and the messy…
BMW India names Ranveer Singh as brand ambassador, unveils new 7 Series range
BMW India has named Bollywood actor Ranveer Singh as its new Brand Ambassador, bringing together the actor’s larger-than-life persona with the German luxury carmaker’s flagship 7 Series range. The announcement…
G-SHOCK unveils Vicky Kaushal-led ‘Unfazed by Time’ campaign
Mumbai, September 11, 2026: G-SHOCK has launched a new brand film featuring its ambassador Vicky Kaushal, using the theme ‘Unfazed by Time’ to explore resilience, individuality and composure in the…
Vi brings Shah Rukh Khan on board for new ‘Vi Pe Sab Hai VIP’ campaign
The new film, part of ‘Vi Badal Raha Hai, Tayaar Rahiye’, uses humour and Shah Rukh Khan’s star persona to underline Vi’s promise that its benefits are meant for every…
Frodoh and STAGE join hands to build first-screen advertising layer
The CTV-focused technology will enable advertising on STAGE’s discovery interface while keeping its content-streaming experience ad-free. Mumbai, September 8, 2026: AdTech company Frodoh has partnered with regional OTT platform STAGE…
OpenAI launches GPT-6 Astra, its most intelligent and aligned model yet
The new frontier model brings advances in computer use, coding, cybersecurity, science and complex professional workflows OpenAI has introduced GPT-6 Astra, its latest frontier model, describing it as its most…
HDFC Mutual Fund turns Dahi Handi into a symbol of women’s financial freedom
HDFC Mutual Fund has launched its latest ‘Barni Se Azadi’ campaign as part of its Investor Education and Awareness Initiative, using the traditional Dahi Handi celebration to encourage women to…
Vijay Sales appoints Rahul Dravid as brand ambassador
The cricket legend will feature across the brand’s 360-degree communication, including TV, digital, social media and in-store campaigns Vijay Sales has appointed former Indian cricketer Rahul Dravid as its brand…
Jhamtani brings Ranveer Singh on board to mark a new growth chapter
Pune-based real estate developer Jhamtani has appointed Bollywood actor Ranveer Singh as its brand ambassador, marking a new phase in the company’s growth journey. The association is built around the…
Sony unveils ‘Family Full House with Rohit Sharma’; cricket star to make entertainment debut on September 19
Mumbai, August 31, 2026: Sony Pictures Networks India has unveiled the title of its upcoming show, ‘Family Full House with Rohit Sharma’, which will see India’s World Cup-winning captain Rohit…
Sachin Tendulkar gets the hiccups in Kissht’s latest digital campaign
Kissht has brought cricket icon Sachin Tendulkar on board as its brand ambassador for a three-year association, marking the partnership with a new digital campaign built around the idea of…
OpenAI launches ChatGPT Ads in India with WPP and Omnicom as first agency partners
OpenAI has announced the launch of ChatGPT Ads in India, expanding its advertising programme to one of ChatGPT’s largest and most active markets. The ads will initially roll out to…
Anisha Sharma joins Aditya Birla New Age Hospitality as Marketing Head
Anisha Sharma has joined Aditya Birla New Age Hospitality as Head of Marketing for its newly launched café brand, “in good co.” Sharma shared the development on LinkedIn, noting that…
Prime Video to premiere young-adult rom-com Don’t Be Shy worldwide on September 25
Prime Video has announced September 25, 2026 as the worldwide premiere date for Don’t Be Shy, an upcoming young-adult romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their…
Prasenjit Basu takes charge of Marketing & Corporate Communications at Voltas
Prasenjit Basu has been appointed Head – Marketing & Corporate Communications at Voltas Limited, taking on a broader leadership mandate across the company’s marketing and corporate communication functions. Basu moves…
Radico Khaitan launches Magic Moments Aam Panna vodka
Radico Khaitan Limited has expanded its Magic Moments Flavours of India portfolio with the launch of Magic Moments Aam Panna, inspired by the popular Indian raw mango beverage. The new…
The Traitors S2 Rises to the Top!
Season 2 of the captivating reality series becomes Prime Video’s No. 1 non-English title worldwide in launch week Prime Video’s The Traitors Season 2 has emerged as the No. 1…
Black Poetry partners with OPEN Strategy & Design to redefine carbonated coffee category
Premium coffee brand Black Poetry has partnered with independent brand design and transformation consultancy OPEN Strategy & Design to develop the strategic and creative foundation for its entry into India’s…
Croma puts family moments at the centre of new ‘Ghar Banta Hai Croma Se’ campaign
Croma has launched a new campaign, ‘Ghar Banta Hai Croma Se’, highlighting how electronics and appliances become part of everyday family moments and milestones as consumers build their homes. The…
NIVEA targets Gen Z with new Luminous Even Glow campaign
NIVEA has launched its Luminous Even Glow range with a new campaign aimed at younger consumers who are increasingly looking beyond instant radiance towards skincare focused on long-term skin health…
Sony Pictures Networks India unveils Sony VIZHA, a premium Tamil entertainment brand
Sony Pictures Networks India (SPNI) has announced Sony VIZHA, its new Tamil general entertainment channel, which is set to launch in October 2026. The move marks SPNI’s entry into Tamil…
Swiggy’s 99 Store sees strong growth as value-driven food ordering gains momentum
Swiggy’s affordability-focused 99 Store has become a major contributor to its food delivery business, with one in seven food orders now coming through the offering. Launched in July 2025, 99…
Sintex reminds consumers: ‘Tanki Matlab Sintex’ in new campaign
Sintex has launched a new campaign highlighting its position as the original brand behind India’s water tank category. Conceptualised in partnership with Sideways, the campaign focuses on how, over the…
Sahher Bambba fronts Too Faced India’s latest Born This Way campaign
Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba. The campaign highlights the concealer’s natural, skin-like finish…
Zydus Lifesciences takes #LiverKiSuno to digital audiences with Vivek Dahiya and Sana Makbul
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led digital initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the…
OpenAI acquires NextSlide as it expands ChatGPT into productivity tools
OpenAI has acquired NextSlide, an AI startup focused on turning prompts, notes, documents and research into editable presentation decks, with the company’s entire team joining OpenAI to work on ChatGPT.…
Neeraj Chopra takes ownership stake in UBS Athletics Kids Cup
Olympic champion Neeraj Chopra has become the Co-owner of the UBS Athletics Kids Cup, strengthening his commitment to promoting grassroots sports in India after serving as the programme’s ambassador for…
Per-match advertising rises 39% during ICC Women’s T20 World Cup 2026: TAM Sports
Commercial advertising intensity during the ICC Women’s T20 World Cup 2026 increased significantly, with per-match ad volumes rising 39% compared to the 2023 edition, according to a report by TAM…
FLITE ropes in Ali Fazal to front Buckle Collection campaign
FLITE, the family fashion footwear brand from Relaxo Footwears Limited, has signed Ali Fazal as its newest brand ambassador. He joins Sanya Malhotra in the brand’s latest campaign, ‘Style Ka…
OPEN Strategy & Design announces creative and business leadership elevations
OPEN Strategy & Design has announced a series of leadership elevations as the independent brand strategy consultancy strengthens its creative and business leadership for its next phase of growth. As…