Independent agencies see 18% surge with 26,900 entries at Cannes Lions 2025.
Cannes Lions 2025 has received 26,900 award submissions from 96 markets, marking a strong global turnout and highlighting a shift in the creative industry toward design, B2B, and social impact.…
Before apps, there was Appa: Zomato’s heartfelt Father’s Day ad is out.
Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the…
Jackie Stevenson named Global Chief Strategy & Innovation Officer at M+C Saatchi Group.
M+C Saatchi Group has appointed Jackie Stevenson as its Global Chief Strategy & Innovation Officer, effective August 1, 2025. Reporting to Global CEO Zaid Al-Qassab, she will lead global strategy,…
DoubleVerify rolls out DV Authentic AdVantage.
DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers…
SBI General Insurance honors generational wisdom in a heartfelt Father’s Day campaign.
SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals…
DDB Mudra launches “Aaj Kya Karoge?” to introduce Meta AI as India’s creative partner.
DDB Mudra launched Meta AI in India with the campaign “Aaj Kya Karoge?”, tapping into the everyday question to highlight how AI can spark creativity in daily life. The goal…
NumberEight and Katz Digital team up to boost podcast ads with AI lookalike targeting.
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
WPP Media names Caroline Foster Kenny and Stephanie Prager Global Client Presidents.
WPP Media has appointed Caroline Foster Kenny and Stephanie Prager as Global Client Presidents. Kenny, formerly at VML, will oversee EssenceMediacom’s client portfolio, bringing 15+ years of WPP experience. Prager,…
Nilesh Garg Joins Assurance Intl as Chief Business & Growth Officer
Assurance Intl has appointed Nilesh Garg as Chief Business and Growth Officer. With over 30 years of experience in the automotive and industrial sectors, Garg will lead strategic growth across…
Cipla Health Launches Cipladine Campaign Featuring Neena Gupta
Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
IAS Teams Up with Lyft Media for AI-Powered Ad Measurement
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
We Are at the Threshold of a Powerful Shift in the History of Media, Advertising & Creativity- Niraj Ruparel
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Havas Media India Elevates Leadership Team
Havas Media India has announced key leadership elevations across its investment and business verticals. Ramsai Panchapakesan is now President – Investments and Partnerships, Binu Thomas becomes Managing Partner – Investments…
HCLTech Deepens Ties with The Standard to Drive Scalable AI and Digital Services
HCLTech has expanded its partnership with Standard Insurance Company (The Standard) to accelerate AI-driven digital transformation. The collaboration will deliver AI-powered infrastructure, application services, and cloud solutions to enhance efficiency,…
Coca Cola And UMG Partner to launch ‘Real Thing Records’ for emerging Global Artist
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
Souvik Datta Joins Cheil X As National Creative Director
Cheil X, the digital-first creative agency under Cheil India, has appointed Souvik Datta as its new National Creative Director (NCD). With over two decades of experience at agencies like Ogilvy,…
India’s Influencer Marketing Industry Hits ₹3,600 Cr in 2024, Set to Grow 25% in 2025: The Goat Agency x Kantar Report
Mumbai, June 11, 2025 — WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, the world’s leading marketing data and analytics company, has released the…
Flipkart Eyes Beauty Market With Premium Push & Shoppable Videos
Flipkart is focusing on premium beauty products and shoppable videos to attract Gen Z consumers and increase sales. They are using video commerce and influencer engagement to reach a wider…
MC Donald’s Serves Up History With It’s New Ancient Mosaic Ad In Rome
McDonald's has unveiled a faux ancient Roman mosaic in Rome's Galleria Alberto Sordi as part of its marketing efforts to promote its brand. The mosaic, titled 'Enjoy the Classics', made…
Andrew Warren appointed interim CFO at Paramount Global as Naveen Chopra exits
Paramount Global announced the departure of CFO Naveen Chopra, who is leaving to pursue other opportunities. Andrew Warren, a former CFO of Discovery Communications and current Strategic Advisor to Paramount’s…
Kalyani Srivastava Appointed Chief Business Officer At Creativeland Asia
Kalyani Srivastava has taken on a new role as Chief Business Officer at Creativeland Asia. She made the announcement through her LinkedIn post. Before this, she was with Ogilvy as…
Tencent Games Joins ‘Playing For The Planet’ To Support Green Gaming
Tencent Games has officially joined the ‘Playing for the Planet’ Alliance, a global green movement led by the UN Environment Programme. This powerful step shows Tencent’s mission to go eco-friendly…
Hashtag Orange names Ankush Bhandarkar Media Director in Mumbai.
Hashtag Orange has appointed Ankush Bhandarkar as Media Director at its Mumbai office, reinforcing its focus on data-driven media and regional expansion. With over a decade of experience at agencies…
ThinkROI wins digital programmatic mandate for Hamilton Sciences’ personal care brands.
ThinkROI has secured the digital programmatic mandate for Hamilton Sciences’ key personal care brands, including Denver, ENVY, Vanesa, and Pour Home. The mandate covers strategy, media planning, execution, and performance…
WPP CEO Mark Read to step down in late 2025 after seven years.
WPP CEO Mark Read will step down on December 31, 2025, after over 30 years with the company and seven years as CEO. He believes it’s the right time for…
Cyril Amarchand Mangaldas names Mihir Rale Partner & Co-Head of Digital | TMT.
Cyril Amarchand Mangaldas has appointed Mihir Rale as Partner and Co-Head of its Digital | TMT practice. Based in Mumbai, Mihir brings over 23 years of experience in M&A, legal…
PepsiCo India extends Tidy Trails initiative to more cities.
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount ends 20-year WPP partnership, appoints Publicis amid merger talks.
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Max Level bags PR mandate for Riot Games in India & South Asia.
Max Level, a gamer-led marketing and PR agency, has secured the public relations mandate for Riot Games in India and South Asia. The agency will handle communication strategy, campaign amplification,…
TVS Motor appoints Sudarshan Venu as Chairman, effective August 25.
TVS Motor has announced Sudarshan Venu as its new Chairman and Managing Director, effective August 25, 2025, following unanimous board approval. Current Chairman Sir Ralf Speth will step down after…