Meta’s data links $16 billion in revenue to scam ads.
Meta Platforms internally estimated that about 10% of its 2024 global revenue — roughly $16 billion — came from ads linked to scams, fraud, and banned goods, according to internal…
Raghavendra Rao promoted to MD and Global Head at Accenture.
Accenture has elevated Raghavendra Rao to Managing Director and Global Head of Analyst Relations and Network of Centers, Marketing and Communications. With over 27 years of experience in marketing, communications,…
Netflix introduces ‘Monthly Active Viewers’ metric to capture 190M ad audience.
Netflix has introduced a new metric called Monthly Active Viewers (MAV) to more accurately measure the reach of its ad-supported audience. The metric reflects real people watching rather than just…
The Trade Desk posts 18% Q3 revenue growth, boosts buyback by $500M.
The Trade Desk reported another strong quarter, with Q3 2025 revenue rising 18% year-over-year to $739 million and net income reaching $116 million. Adjusted EBITDA stood at $317 million with…
Amazon revives its nostalgic 2023 ‘Joy Ride’ ad for Christmas.
Amazon has revived its much-loved 2023 Christmas ad, “Joy Ride,” as part of its “Everything For Every Holiday” campaign. The heartwarming film shifts focus from convenience-driven messaging to celebrating emotional,…
Little Lamb Films clarifies Surf Excel ad monkey isn’t AI-made.
After the release of Surf Excel’s new ad featuring a mischievous monkey, viewers speculated that the animal was AI-generated. Bauddhayan Mukherji, founder of Little Lamb Films, clarified that no AI…
TTK Healthcare names BC Web Wise as digital agency for MsChief.
TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The move, following a multi-agency pitch, aims to strengthen MsChief’s digital presence with…
Digitally Inspired Media Wins Integrated Mandate for OM SYSTEM (formerly Olympus Cameras) After Multi-Agency Pitch
Mumbai, November 7, 2025: Digitally Inspired Media, an award-winning integrated communications agency renowned for its culturally relevant digital experiences and strategic storytelling, has secured the integrated campaign mandate for OM…
WPP Media wins Reckitt’s Europe mandate, driving AI-led marketing transformation.
WPP Media has won Reckitt’s media planning and buying mandate across 21 European markets, covering major brands including Durex, Dettol, Nurofen, Veet, Finish, and Vanish. The partnership will leverage WPP…
Rexona’s new ad featuring Smriti Mandhana empowers women with confidence.
Rexona has launched its latest campaign, ‘Maidan Mein Utro’, starring Indian women’s cricket vice-captain Smriti Mandhana. The campaign celebrates confidence through participation and encourages women to step out of their…
Havas acquires majority stake in Gauly Advisors Germany
Havas has acquired a majority stake in Gauly Advisors, a leading German corporate and financial communications firm, which will now operate as H/Advisors Gauly under Havas’s global strategic communications network,…
Marico appoints PHD India as its integrated media agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate after a multi-agency pitch. PHD India will handle end-to-end media strategy,…
Vasundhara Mudgil appointed India Communications Lead at OpenAI
OpenAI has appointed Vasundhara Mudgil as India Communications Lead, based in Mumbai. She joins from Spotify, where she served as Head of Communications for over seven years, leading the brand’s…
Baroda BNP Paribas MF names Yogesh Apte Head of Digital Business
Baroda BNP Paribas Mutual Fund has appointed Yogesh Apte as Head of Digital Business. He will lead digital transformation initiatives to enhance investor experience, drive innovation, and strengthen the firm’s…
“Sahi” App Unveils New DVC Campaign “Aa gaya High Performance ka Zamaana”
6th Nov’ 25, India: Sahi, India’s new age broker and high-performance trading platform, launched a powerful new brand inspiring traders to upgrade from outdated technology and embrace a faster, smarter,…
Creativefuel Ropes in Tanmay Sinha as AVP – Business Solutions & Operations
Mumbai, November 5, 2025: Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the appointment of Tanmay Sinha, Former…
MiQ promotes Ribhu Mishra to drive India revenue growth
MiQ has elevated Ribhu Mishra to Vice President – Revenue, India, effective immediately. In this role, he will drive revenue and profit growth, lead commercial teams, and expand MiQ’s market…
Britannia Industries names Rakshit Hargave as new CEO
Britannia Industries has appointed Rakshit Hargave as its new Chief Executive Officer and Executive Director, effective December 15, 2025, for a five-year term pending shareholder approval. He succeeds Rajneet Singh…
Birla Opus Calista launches New Digital Campaign Showcasing its 99+ Stain Resistance Power!
Mumbai, 5th November 2025: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, releases its new digital film on World Stress Awareness Day spotlighting Birla Opus Calista, its premium…
Zupee Acquires Nucanon to Boost AI-Powered Storytelling
Zupee, India’s leading social gaming and entertainment platform, has acquired Australian AI storytelling startup Nucanon, marking a major India–Australia collaboration in digital entertainment. The move combines Zupee’s scale with Nucanon’s…
Shivani Shankar Appointed VP & Head of Unscripted Content at Endemol Shine India
Endemol Shine India has appointed Shivani Shankar as Vice President and Head – Content (Unscripted). With over two decades of experience in leading India’s top reality and non-fiction shows, she…
Equitas Small Finance Bank Strengthens Leadership with Appointment of Manish Agrawal as President – Finance
Equitas Small Finance Bank Limited (ESFBL) has appointed Manish Agrawal as President – Finance. A Chartered Accountant with over 27 years of experience, including two decades in banking, Agrawal will…
Berger Paints Reports ₹2,827.5 Crore Q2 Revenue, Profit Down 23.5%
Berger Paints India reported a steady Q2 performance despite weak demand, posting consolidated revenue of ₹2,827.5 crore, up 1.9% year-on-year. However, EBITDA fell 18.9% to ₹352.3 crore, and net profit…
Indriya by Aditya Birla Group Celebrates Connection with Aditi Rao Hydari & Siddharth in Festive Campaign
Aditya Birla Group’s jewellery brand Indriya has launched a heartwarming Diwali campaign featuring real-life couple Aditi Rao Hydari and Siddharth, highlighting love and connection over mere opulence. The film tells…
American Tourister’s New Campaign Showcases Nashik on the Global Stage
American Tourister’s new campaign, “Made in Nashik. For the World,” shines a global spotlight on the city that powers its success. Set in Nashik, home to the brand’s largest factory,…
Dentsu India Unveils Dentsu AMP to Transform Video Creation with AI and Human Creativity
Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that combines human creativity with AI to help brands produce high-quality storytelling faster and at scale. Led by Managing…
Times Internet Promotes Nikhil Sharma to Business Head of Newspoint
Times Internet has elevated Nikhil Sharma to Business Head of Newspoint, effective November 2025. Sharma has been with the company for over eight years, previously serving as Head of Business…
Zepto Names Simran Sachdeva Associate Director of Brand Marketing
Zepto has appointed Simran Sachdeva as Associate Director – Brand Marketing, effective October 2025. Based in Bengaluru, she has been with the company for over a year, previously serving as…
Publicis Secures Global Media Mandate for Unilever’s Ice-Cream Unit
Publicis Groupe has been appointed the global media agency of record for Unilever’s soon-to-be independent ice-cream division, which includes brands like Magnum, Ben & Jerry’s, and Cornetto. The move comes…
Mantis Joins Forces with Brand Safety Institute to Boost Standards and US Growth
Mantis, a leading contextual advertising platform, has partnered with the Brand Safety Institute (BSI) to advance brand safety standards and strengthen its presence in the US market. The collaboration aims…