Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Castrol India names Saugata Basuray Interim CEO ahead of leadership transition
Castrol India has appointed Saugata Basuray as its Interim Chief Executive Officer, effective January 1, 2026. Basuray will take on the additional responsibility alongside his current role as Wholetime Director…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Sandhya Venugopal Sharma appointed Chairperson of Titan Company Board
Titan Company Limited has announced the appointment of Sandhya Venugopal Sharma, IAS, as Chairperson and Additional Director on its Board, with effect from January 4, 2026. The appointment follows a…
HiveMinds takes on full digital duties for premium cookware brand Stahl Kitchens
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…
Vidya Kailasam Hangal steps into Director role at Mondelēz International, takes charge of category planning and customer marketing
Vidya Kailasam Hangal has been appointed Director – Category Planning and Activation at Mondelēz International, along with the additional responsibility of heading Customer Marketing. Based in Mumbai, she took on…
PNG Jewellers brings Sara Tendulkar on board to lead youth-focused push for Litestyle
PNG Jewellers has appointed Sara Tendulkar as the brand ambassador for PNG Jewellers’ contemporary jewellery brand, Litestyle by PNG, as it sharpens its focus on younger, style-conscious consumers. The move…
Zepto Takes First Step Towards Public Listing, Files Confidential IPO to Raise ₹11,000 Crore
Quick commerce startup Zepto has reportedly initiated the process for its initial public offering (IPO), aiming to raise around ₹11,000 crore. The Bengaluru-based company has filed its draft papers through…
Khimji Jewellers names Rajat Verma as Chief Marketing Officer
Khimji Jewellers has announced the appointment of Rajat Verma as its new Chief Marketing Officer, strengthening its leadership team as the brand accelerates its growth and retail expansion plans. In…
Airbnb’s ‘Trust the Host’ campaign gets a playful twist with Kartik Aaryan and Ananya Panday
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…
Samsung India strengthens marketing team with Riya Suri’s appointment as Chief Marketing Manager
Riya Suri has joined Samsung India as Chief Marketing Manager, beginning a new phase in her professional journey after nearly four years with vivo. In her new role, she will…
Bisk Farm brings Shraddha Kapoor on board to celebrate chai-time ‘me time’ with Rich Marie
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
Abhimanyu Khedkar named Managing Director & Mumbai Office Head at Leo Burnett
Abhimanyu Khedkar has taken over as Managing Director and Head of Office, Mumbai at Leo Burnett, stepping into a key leadership role at one of the agency’s most important hubs.…
New Balance ropes in Janhvi Kapoor as its debut brand ambassador in India
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Kisha Gupta Appointed as Global Head of Brand at Infosys
Kisha Gupta has been promoted to the position of Global Head of Brand at Infosys, after previously serving as the Associate Vice President. She took to LinkedIn to express her…
Emcure teams up with MS Dhoni to relaunch nationwide digital push on obesity awareness
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
How Coca-Cola Turned Santa’s Red Suit Into a Global Christmas Icon
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Aviva picks Saatchi & Saatchi as new creative partner, ends decade-long run with adam&eveDDB
UK insurer Aviva has appointed Saatchi & Saatchi as its new creative agency following a competitive multi-agency pitch, bringing to a close its long-standing relationship with adam&eveDDB. The move was…
Jaguar Land Rover moves closer to WPP partnership after extended global agency review
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP following a comprehensive global agency review that spanned nearly nine months, bringing the advertising group closer to securing…
Sunil Kumaran takes on Director – Strategic Initiatives role at BCCL
Sunil Kumaran has joined Bennett Coleman & Co. Ltd. (The Times of India Group) as Director – Strategic Initiatives, according to an update shared on his LinkedIn profile. He assumed…
Ferrero Rocher adds a golden glow to festive moments with Hrithik Roshan in new Digital Campaign
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Kansai Nerolac turns to Gen AI for cinematic digital launch of Perma NoHeat
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Henrique Braun to take the helm at Coca-Cola as James Quincey transitions to Executive Chairman
The Coca-Cola Company has announced a planned leadership transition, appointing Henrique Braun as its next Chief Executive Officer. Braun, who currently serves as Executive Vice President and Chief Operating Officer,…
Tejas Lad Joins Dentsu India as Director – Digital Planning
Tejas Lad has taken on a new role at Dentsu India, where he has been appointed Director – Digital Planning. He moves into this position after nearly two years with…
Beats and Travis Scott unite for ‘Dare to Dream’, a cinematic ode to belief and ambition
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India Joins Sony LIV as Co-Presenter for Shark Tank India Season 5
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…
Britannia Cakes adds new festive flavours and a heartwarming campaign to mark the season
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Airtel Announces Leadership Transition: Shashwat Sharma to Take Over as MD & CEO, Gopal Vittal Elevated to Executive Vice Chairman
Bharti Airtel has unveiled a planned leadership transition, with Shashwat Sharma set to assume the role of Managing Director and CEO of Bharti Airtel India from January 1, 2026, while…
Reckitt Hands McCann New York Creative Duties for Four Essential Home Brands in the U.S.
McCann New York has been named the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off, further strengthening its long-standing partnership…
Zepto Brings Onboard Navdeep Sachdeva to Lead Procurement Function
Quick commerce platform Zepto has appointed Navdeep Sachdeva as Senior Vice President and Head of Procurement, strengthening its leadership team as the company continues to scale its operations. In his…