X cuts India subscription fees by up to 48%.
X (formerly Twitter) has slashed subscription prices in India by up to 48% across all tiers, aiming to boost adoption in one of its largest and fastest-growing digital markets. The…
The Phoenix Mills Ltd names Vithal Suryavanshi CEO of Commercial Real Estate.
The Phoenix Mills Ltd has appointed Vithal Suryavanshi as CEO – Commercial Real Estate, effective July 7, 2025. With over 30 years of experience in commercial leasing and real estate…
Organic Tattva unveils ‘Har Maa Ka Vishwas’ campaign with Kareena Kapoor Khan.
Organic Tattva, one of India’s leading organic food brands, has launched its new campaign Har Maa Ka Vishwas, featuring actor and mother Kareena Kapoor Khan. The campaign emphasizes the importance…
Search engines can now index Instagram’s public content.
Starting July 10, 2025, Instagram will allow search engines like Google and Bing to index public content from professional accounts, including photos, videos, and reels. This marks a shift from…
Plush and Instamart team up to offer instant, hassle-free period care.
Plush, India’s leading women’s wellness brand, has joined hands with Instamart to offer instant access to its Seamless Period Panty — a comfortable, leak-proof alternative to traditional bulky period products.…
McDonald’s India (North & East) launches new campaign for Ranveer Singh Meal.
McDonald’s India (North & East) has unveiled a new campaign featuring Bollywood star Ranveer Singh to promote its limited-time offering, “The Ranveer Singh Meal.” The fun and energetic TVC reflects…
McCann Worldgroup names Ida Rezvani President & Global Chief Client Officer.
McCann Worldgroup has appointed Ida Rezvani as President and Global Chief Client Officer, a newly created role aimed at enhancing client value and innovation across its global portfolio. Reporting to…
VIVO Agency appoints Jennifer Mugnaini as EVP, Client Services.
VIVO Agency has named Jennifer Mugnaini as Executive Vice President of Client Services. With over 20 years of experience in healthcare, MedTech, and pharma marketing—including leadership roles at Avalere Health…
Priya Nair to become CEO & MD of HUL from August.
Hindustan Unilever (HUL) has appointed Priya Nair as its new CEO and MD, succeeding Rohit Jawa, who will step down on July 31, 2025. Nair will serve a five-year term,…
Tata Trusts’ ‘Khud Se Jeet’ film promotes early cervical cancer detection among women.
Tata Trusts has launched a powerful new campaign titled ‘Khud Se Jeet’, urging women to prioritize their health by seeking early cervical cancer screening. The film highlights the internal struggle…
ZEE5 partners with Amagi to launch FAST channels.
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
FCB Interface appoints Swati Balani as Executive Creative Director.
FCB Interface has appointed Swati Balani as Executive Creative Director to lead integrated creative mandates across mainline, digital, content, and social platforms. With over 15 years of experience, Balani has…
Golden Bullet teams up with Manu Bhaker in new campaign celebrating excellence.
Golden Bullet has launched a new campaign, “Champions Choose The Best Tools,” in partnership with Buzz Makers, featuring Olympic medalist Manu Bhaker. The film draws a parallel between Bhaker’s precision…
Volkswagen India partners with Jasprit Bumrah.
Volkswagen India has announced a strategic partnership with cricketer Jasprit Bumrah to promote the Golf GTI, highlighting shared values of precision, performance, and consistency. The collaboration aligns Bumrah’s disciplined, impactful…
Cindy Rose OBE to take over as WPP CEO from 1 September 2025.
WPP has announced the appointment of Cindy Rose OBE as its new CEO, effective 1 September 2025, succeeding Mark Read, who will step down the same day and support the…
Social Panga bags marketing mandate for Neo by Nippon Paint.
Social Panga has secured the social media mandate for Neo by Nippon Paint, the painting services division of Nippon Paint India. Managed from the agency’s Bengaluru office, the scope includes…
Shiv Sethuraman appointed Chief Transformation Officer at Famous Innovations.
Famous Innovations has appointed Shiv Sethuraman as Chief Transformation Officer. With over 20 years of global experience, Shiv will lead strategic growth and business expansion for the agency. He has…
Vipin Nair appointed VP of Communications at Cognizant.
Vipin Nair has joined Cognizant as Vice President of Communications, marking a major step forward in his strategic communications career. Announcing the move on LinkedIn, Vipin expressed enthusiasm for this…
Instamart to deliver Jio Phones in 10 minutes across 95 cities.
Instamart has partnered with Jio to offer instant delivery of JioBharat V4 and JioPhone Prima2 mobile phones across 95 Indian cities. This marks the first time Jio phones are available…
Adani Group releases third film in Hum Karke Dikhate Hain series: “Story of Suraj”.
The Adani Group has released Story of Suraj, the third film in its #HumKarkeDikhateHain series, highlighting the transformative power of solar energy in rural India. Set in a once-dark town…
Hero Realty teams up with VDO.AI to target premium homebuyers digitally.
Hero Realty partnered with adtech firm VDO.AI to launch a targeted video campaign across Delhi-NCR, using AI-powered Online Video (OLV) technology to engage high-intent homebuyers. The campaign successfully connected with…
AdLift Wins SEO and Content Marketing Mandate for Apna.co
New Delhi, July 09, 2025: AdLift, a global digital marketing agency (now part of Liqvd Asia), is proud to announce that it has been awarded the SEO and content marketing…
Samsung teams up with DC Studios to celebrate ‘Superman’ film.
Samsung has partnered globally with Warner Bros. and DC Studios to celebrate the release of the new Superman film with fan activations, exclusive digital art, and themed content. The campaign,…
WPP Media’s “Media Minute” spotlights “Open Intelligence” for AI-driven marketing
WPP Media, the newly rebranded global media arm of WPP, has launched “Open Intelligence,” an AI-powered platform designed to revolutionize marketing in a post-cookie world. Moving beyond traditional ID-based targeting,…
Madison Media Sigma wins Media AOR of The Sleep Company
Madison Media Sigma, a unit of Madison World, has been appointed as the Media AOR for The Sleep Company. The agency will handle the brand’s traditional media duties, including TV…
Knorr bets on Samay Raina to promote Korean Ramen.
Knorr’s latest campaign for its Korean Ramen range takes a bold turn by again collaborating with stand-up comic Samay Raina—despite a past partnership that clashed with the brand’s tone. While…
Ting wins digital and social media mandate for Lapita, Dubai Parks & Resorts.
Ting, a leading India-based advertising agency with a presence in Chennai, Mumbai, Delhi, UAE, and the UK, has secured the digital and social media marketing mandate for Lapita, Dubai Parks…
Snehrag Raghavan joins Dentsu India as VP, Financial Services & FinTech Consulting.
Snehrag Raghavan has been appointed Vice President – Financial Services and FinTech Consulting at Dentsu India, marking a significant step in his career. He joins after over eight years at…
Hafele and Sachin launch a fresh chapter on life’s essentials.
Hafele India has launched a new digital campaign series with brand ambassador Sachin Tendulkar, focusing on “Maximising what matters the most.” Evolving from brand awareness to value demonstration, the campaign…
Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare
In a major development in the branding and communication space, Teamology Softech and Media Services, one of digital PR consultancies, has been awarded the PR and media mandate for Rawbare.…