Pepsi’s new David Beckham campaign highlights the power of personal choice.
Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The…
WPP sees slight Q1 revenue dip; India grows 5.5% on strong GroupM performance.
WPP posted a 5% drop in Q1 2025 revenue to £3.24 billion amid macroeconomic pressures, cautious client spending, and ongoing restructuring. Like-for-like revenue fell 0.7%, while revenue less pass-through costs…
Coca-Cola makes jump scares fun in new Coke Zero ad.
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
BPTP Names Rakesh Kaushik President – Legal
BPTP, a leading Indian real estate firm, has appointed Rakesh Kaushik as President – Legal to strengthen its leadership team. With over 30 years of experience in corporate legal practice…
IPG Posts $85.4M Loss Amid Omnicom Takeover Bid
Interpublic Group (IPG) reported Q1 2025 results with a net loss of $85.4 million, driven by restructuring and deal-related costs. Total revenue was $2.3 billion, down from $2.5 billion in…
Priyanka Khaneja Gandhi named Head of Amazon India Ads Marketing.
Amazon has appointed Priyanka Khaneja Gandhi as Head of Marketing and Creative Solutions for Amazon India Ads, reinforcing its focus on innovative and customer-centric advertising. With 16+ years at Colgate-Palmolive…
Tata Consumer posts 17% Q4, 16% FY25 revenue growth, led by foods & acquisitions.
Tata Consumer Products Ltd. reported a 17% YoY revenue growth in Q4 FY25 to ₹4,608 crore, with 12% from organic growth. Full-year revenue rose 16% to ₹17,618 crore (9% organic).…
Techmagnate bags Aviva Life Insurance’s digital mandate.
Techmagnate has secured the digital marketing mandate for Aviva Life Insurance, a joint venture between UK-based Aviva Plc. and Dabur Invest Corp. The agency will focus on enhancing Aviva’s digital…
Meta’s India Push: Empowering Agencies with AI, Reels & Messaging
Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency…
DS Group Crosses ₹10,000 Cr Revenue Mark, Driven by F&B Growth
The Dharampal Satyapal (DS) Group has surpassed ₹10,000 crore in revenue, joining India’s top 15 FMCG companies. This growth is led by the Food & Beverage segment (42% of revenue),…
Livguard names Sameer Nagpal as MD & CEO.
Livguard, part of the SAR Group and a key player in energy storage and solar solutions, has named Sameer Nagpal as its new Managing Director and CEO. With over 30…
MiQ names Varun Mohan as Chief Commercial Officer for India.
MiQ has promoted Varun Mohan to Chief Commercial Officer (CCO) in India as part of its growth strategy in the rapidly evolving digital advertising market. With nearly 20 years of…
Havells India’s ad spends rose 7.7% to ₹142 crore in Q4 FY25.
Havells India increased its standalone advertising and promotion spend by 7.7% YoY to ₹142.27 crore in Q4 FY25, though it declined 19.92% from the previous quarter. The company’s standalone profit…
Infectious Advertising appoints Siddharth Kumar as Creative Director.
Infectious Advertising has announced the appointment of Siddharth Kumar as its new Creative Director. Before stepping into this role, Siddharth explored the world of filmmaking—writing, directing, and producing four short…
CCI approves Kandhari-Coca-Cola ₹2000 crore bottling deal.
The Competition Commission of India has approved Kandhari Global Beverages’ acquisition of a Coca-Cola bottling plant in northern Gujarat, a deal valued at around ₹2,000 crore. The move is part…
Boeing Names Stacie Sire VP & MD of BIETC, Chief Engineer for India
Boeing has appointed Stacie Sire as Vice President and Managing Director of Boeing India Engineering & Technology Center (BIETC), and Chief Engineer for Boeing India. She takes over from Ahmed…
NCLT Rejects Insolvency Plea Against Dentsu India
The Mumbai NCLT has dismissed an insolvency plea filed by Rohit Plastopack against Dentsu Communication India over an alleged unpaid amount of ₹5.42 crore. The tribunal cited lack of evidence,…
Canara Bank Launches ‘Safe Hai, Toh Sahi Hai’ Campaign to Reinforce Fixed Deposit Security
Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
Hashtag Orange Bags ROCA’s Digital Mandate
Hashtag Orange, a leading integrated marketing agency, has been appointed by ROCA India to lead its digital transformation. The partnership aims to boost ROCA’s digital presence, enhance consumer engagement, and…
Kapture CX names Gaurav Prakash Senior Director to lead enterprise growth.
Kapture CX, an Agentic AI-powered customer experience platform, has appointed Gaurav Prakash as Senior Director of Enterprise Sales to drive and scale its enterprise function across India with a global…
India relaunches BHIM with a user-focused ad campaign.
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
ASICS aims to be India’s top running shoe brand by 2026: Saurabh Sharma
At the recent TCS World 10K in Bangalore, ASICS India used AI-powered cameras to track the shoe brands worn by runners, aiming to gauge its market position against rivals like…
HUL on Lakmé Ad dispute: “Campaign will continue with changes.”
The Delhi High Court heard a lawsuit filed by Honasa Consumer Ltd. against HUL over a Lakmé sunscreen ad allegedly targeting its Derma Co. brand. Both companies agreed to settle…
“Too Yumm! & FCB Kinnect’s edible cheer campaign hits home with cricket fans.”
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Nalin Mehta to lead AI initiatives at Network18.
Network18 has appointed Nalin Mehta as Chief AI Officer – Editorial Operations, making it the first Indian media group to create such a role. Mehta, who continues as Managing Editor…
Mahindra Tractors launches ‘Ashwamedh’ as part of its ‘Rag Rag Laal Hai’ campaign.
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
TCM Sports names Nobel Dhingra as COO.
TCM Sports, a leading Indian sports marketing company, has appointed Nobel Dhingra as its new Chief Operating Officer. With over 20 years of experience across top brands like Dabur, PepsiCo,…
HT Media names Rohit Kalra CEO of its audio division.
Next MediaWorks Ltd, part of the HT Media Group and owner of Radio One, has named Rohit Kalra as CEO of its audio business. Kalra, previously Chief Revenue Officer at…
Anurag Kashyap & Kapil Sharma’s banter spices up Sprite’s new ad.
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
DS Group teams up with o9 to boost digital transformation.
Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader…