Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a high-frequency ad campaign—initially during the IPL—to shift consumer habits toward asking specifically for “Parle Marie.” Though the repetitive ads drew some viewer complaints, the company adjusted its strategy to reduce frequency and widen targeting. With support from agency Thought Blurb and media handled by Zenith India, Parle is investing heavily in the campaign, focusing on key states and measuring impact through brand tracking and sales data.