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Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Dabur Amla has unveiled a touching digital film featuring renowned spoken word poet Nayab Midha, centered on a heartfelt letter from a daughter to her mother. The campaign, titled Maa…
Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red…
Maruti Suzuki ARENA has made 6 airbags standard across its popular models—WagonR, Alto K10, Celerio, and Eeco—aligning with its goal to make advanced safety accessible to all. These models now…
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…
To engage Gen Z in a skip-happy, ad-fatigued world, American Tourister has launched a music-driven campaign, ‘Everyone’s In’, featuring Ananya Panday and Siddhant Chaturvedi. Rather than a traditional ad, the…
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…
Alcon, a global leader in eye care, has launched a new campaign ‘Switch to PRECISION1’ to introduce its next-generation daily disposable contact lenses, designed for all-day comfort. The advertising campaign,…
Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra,…
Celebrating 130 years globally and 25 years in India, Škoda Auto India has launched the ‘Škoda Superstars’ campaign, highlighting passion, perseverance, and achievement. Featuring Ranveer Singh as the brand’s first-ever…
Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The…
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…