Gateway To The Media Industry Insights
Organic Tattva, one of India’s leading organic food brands, has launched its new campaign Har Maa Ka Vishwas, featuring actor and mother Kareena Kapoor Khan. The campaign emphasizes the importance…
Plush, India’s leading women’s wellness brand, has joined hands with Instamart to offer instant access to its Seamless Period Panty — a comfortable, leak-proof alternative to traditional bulky period products.…
McDonald’s India (North & East) has unveiled a new campaign featuring Bollywood star Ranveer Singh to promote its limited-time offering, “The Ranveer Singh Meal.” The fun and energetic TVC reflects…
Tata Trusts has launched a powerful new campaign titled ‘Khud Se Jeet’, urging women to prioritize their health by seeking early cervical cancer screening. The film highlights the internal struggle…
Instamart has partnered with Jio to offer instant delivery of JioBharat V4 and JioPhone Prima2 mobile phones across 95 Indian cities. This marks the first time Jio phones are available…
The Adani Group has released Story of Suraj, the third film in its #HumKarkeDikhateHain series, highlighting the transformative power of solar energy in rural India. Set in a once-dark town…
Knorr’s latest campaign for its Korean Ramen range takes a bold turn by again collaborating with stand-up comic Samay Raina—despite a past partnership that clashed with the brand’s tone. While…
Hafele India has launched a new digital campaign series with brand ambassador Sachin Tendulkar, focusing on “Maximising what matters the most.” Evolving from brand awareness to value demonstration, the campaign…
For IPL 2025, Swiggy teamed up with PivotRoots and mCanvas to deliver a dynamic, cross-platform campaign offering 66% off every time a six was hit during a match. This real-time,…
Lifebuoy has unveiled a fresh chapter in its brand journey with a new ad campaign featuring Shah Rukh Khan dancing to a reimagined version of its iconic jingle. The commercial…
India’s iconic investigative trio — Shivaji Satam, Dayanand Shetty, and Narendra Gupta — reunite to crack an unexpected case: KFC’s latest dine-in offer. The mystery? 7 Boneless Chicken Strips and…
Miraggio broke away from traditional studio shoots with ‘The Holiday’, a limited-edition summer capsule shot in Seychelles. The brand flew real-life influencer best friends — Vrinda, Gurleen, and Ravkirat —…
Sleepfresh, India’s trusted legacy brand in the mattress industry, has officially launched its OOH (Out-Of-Home) advertising campaign as part of the entry into the seating solutions category. This marks the…
Ting, a leading India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest campaign for Swisse, Australia’s No.1 wellness brand with Aditya Roy…
Snitch, the Indian D2C menswear brand, has launched its 5th anniversary campaign in collaboration with Verve Media, offering a flat 50% discount from July 4–6 on its website and app.…
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring Ayushmann Khurrana in a double role. The ad showcases him as a stressed worker…
HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,”…
La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the…
7UP has launched its first sonic logo in India, introducing a new audio identity to strengthen brand recall and deepen consumer connection through sound. Developed in collaboration with BrandMusiq, the…
Whisper World is revolutionizing TV advertising with its In-Content Advertising (ICA) technology, seamlessly embedding branded visuals into transition scenes within TV shows. This innovative approach addresses ad fatigue—affecting 71% of…
LG Electronics has launched its new campaign, “Radio Optimism,” aimed at strengthening human connections and spreading positivity through music. Aligned with LG’s “Life’s Good” philosophy, the campaign addresses growing social…
FWD by Myntra has launched its hit campaign ‘Herd se Hatke’, a witty and relatable take on fashion sameness that urges Gen Z to break free from the “style herd.”…
OPPO India has released the next phase of its ‘Live the Aawara Life’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The film captures the trio escaping mundane city…
Coca-Cola has teamed up with Star Wars for a global summer campaign, “Refresh Your Galaxy,” featuring limited-edition Coca-Cola and Coca-Cola Zero Sugar cans and bottles adorned with 30 collectible designs…
Airtel, in partnership with Posterscope India, has launched a high-impact out-of-home (OOH) campaign to support its latest Safe Network feature—real-time detection and blocking of fraudulent links. With the message “Blocking…
DOMS Industries has launched a new campaign to introduce the INXON pen, designed for ultra-smooth and fast writing using its Vacuum-Based Centrifuge Technology. Featuring an ergonomic grip and sleek design,…
Budweiser, official beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign “Celebration in the Making” in India, bringing football fans unique experiences, cultural collaborations, and…
Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad…
New Delhi, 23rd June 2025: Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the…
Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like…