LIC HFL marks 37 years with new brand anthem voiced by Sonu Nigam
LIC Housing Finance Limited (LIC HFL) has launched a new brand campaign, Har Ghar Ka Humsafar, as part of its 37th Foundation Day celebrations, reinforcing its position as a trusted…
CaratLane launches Polki jewellery collection with new campaign
CaratLane has expanded its jewellery portfolio with the launch of a new Polki collection, accompanied by a campaign celebrating the timeless appeal of natural uncut diamonds. The collection features more…
JK Maxx Paints brings Akshay Kumar on board for ‘Maxx Karo, Relax Karo’ campaign
JK Maxx Paints has unveiled its latest campaign, “Maxx Karo, Relax Karo”, featuring Akshay Kumar as its brand ambassador, marking a new phase in the brand’s growth journey. Built on…
HDFC Life teams up with KKR to promote financial readiness through ‘Kal Ka Plan’ campaign
HDFC Life has launched its latest digital campaign, ‘Kal Ka Plan’, aimed at encouraging consumers to prioritise financial preparedness through life insurance. Leveraging its association with Kolkata Knight Riders, the…
Hrithik Roshan brings movement and comfort together in ONN Innerwear’s latest campaign
ONN Innerwear has launched a fresh campaign featuring Hrithik Roshan, using dance and movement to reinforce its promise of comfort and confidence. Built around the message “Hamesha Comfort. Always On.”,…
UNIQLO Showcases Summer Linen Collection with Kriti Sanon Fronting New Campaign
UNIQLO has unveiled its latest ‘Premium Linen’ campaign featuring Kriti Sanon, highlighting the brand’s focus on effortless summer dressing through breathable, lightweight linen essentials. At the centre of the campaign…
Birla Estates Deepens Gujarat Titans Partnership with ‘Built with All Heart’ Campaign
Birla Estates, the real estate arm of Aditya Birla Real Estate Limited, has launched a new campaign titled ‘Built with All Heart’ in partnership with Gujarat Titans for the 2026…
Is Boiling Baby Bottle Enough for Germ Protection? Philips Challenges Age Old Practice Backed by Science and Innovation
For generations, Indian parents have done what they’ve always believed is best boiling baby bottles and accessories to keep them clean. It’s a ritual rooted in care, passed down with…
Airbnb taps Vijay Deverakonda and Rashmika Mandanna for ‘Buddymoon’ travel campaign
Airbnb’s latest campaign brings together Vijay Deverakonda and Rashmika Mandanna in a film that explores a more intimate and evolving way of travelling. Titled around the idea of a ‘buddymoon’,…
Lufthansa brings ‘New Beginnings’ to life with immersive OOH campaign by WPP Media in India
Lufthansa Airlines has launched a high-impact out-of-home (OOH) campaign in collaboration with WPP Media, redefining how premium travel brands connect with audiences in urban environments. Built around the brand’s global…
Hyundai positions Verna for Gen Z with ‘Respect the Young’ campaign
Hyundai Motor India has rolled out its latest campaign, ‘Respect the Young’, for the Verna sedan, placing a sharp focus on younger consumers and their growing influence on car purchase…
Kalyan Jewellers marks Gudi Padwa with Pooja Sawant-led film celebrating evolving family bonds
Kalyan Jewellers has launched a heartfelt digital campaign for Gudi Padwa, featuring brand ambassador Pooja Sawant. The film captures the essence of new beginnings while highlighting how relationships within families…
Varun Dhawan fronts Lux Cozi’s new Micro Modal campaign highlighting next-gen comfort
Lux Cozi has unveiled a new digital campaign to introduce Cozi Micro Modal, the latest addition to its premium innerwear range. Featuring brand ambassador Varun Dhawan, the campaign offers a…
Manyavar Mohey’s Celebrity Campaign with Vijay Deverakonda and Rashmika Mandanna Surpasses 300 Million Views in 72 Hours
A new campaign by Manyavar and Mohey has created a major digital moment, crossing 300 million views within just 72 hours across platforms. The campaign features popular actors Vijay Deverakonda…
HDFC Mutual Fund Highlights Women’s Investment Mindset with New “Invest Like a Woman” Campaign
HDFC Mutual Fund has unveiled a new investor education initiative titled “Invest Like a Woman”, launched to coincide with International Women’s Day. The campaign celebrates the qualities women bring to…
Skechers Unveils HotShots Sneakers with Kartik Aaryan and Ananya Panday Fronting Youthful Street-Style Campaign
Skechers, The Comfort Technology Company™, has announced the launch of HotShots, a new lifestyle sneaker collection designed for a generation constantly on the move. Blending comfort-driven innovation with bold, street-inspired…
Binance Unveils ₹2 Crore USDT Rewards Drive for Indian Users in Festive Holi Push
Binance has rolled out a ₹2 crore community rewards campaign for its verified users in India, timed ahead of the Holi festival, as the exchange looks to deepen engagement in…
Himalayan’s ‘Peace in a Bottle’ film turns urban chaos into moments of calm
Himalayan, The Natural Mineral Water from Tata Consumer Products, has rolled out a new digital campaign film titled ‘Peace in a Bottle’, offering a cinematic take on modern-day overload and…
Oreo ropes in Rohit Sharma to power nationwide fan movement ‘Dream for the Team’
As India prepares for a high-stakes cricket season, Oreo is rallying fans across the country with a new initiative titled ‘Dream for the Team’ a campaign built on the idea…
Kia Launches All-New Seltos with Bold ‘Badass’ Campaign Featuring Bobby Deol
Kia India has rolled out the all-new Seltos with a striking new launch campaign crafted by its integrated marketing and creative partner, Innocean India. Rather than simply unveiling a refreshed…
Vir Das Brings the Heat to KFC India’s New ‘Dunked’ Campaign
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Tata Capital celebrates the rise of women’s cricket with ‘#ChampionsKiGalliyonMein’ initiative
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Palmonas taps nostalgia and meme culture with Shraddha Kapoor–Amrita Rao campaign
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
Cornitos takes a bold satirical swipe at K-culture clichés in new Korean Chilli Nachos campaign
Cornitos has rolled out a fresh, tongue-in-cheek campaign for its Korean Chilli Nachos, intentionally rejecting the formulaic K-culture themes that have become ubiquitous in the category. Developed in partnership with…
Ather Energy unveils ‘It’s Easy on an Ather’ campaign highlighting effortless, tech-driven riding
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
Birla Opus Paints celebrates Pongal with festive film spotlighting Style Colour Smart interiors
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
ZEE5 takes Saali Mohabbat beyond the screen with immersive, culture-led launch and Ferns N Petals partnership
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Airbnb’s ‘Trust the Host’ campaign gets a playful twist with Kartik Aaryan and Ananya Panday
Airbnb has rolled out a new hosting-focused campaign featuring Kartik Aaryan and Ananya Panday, using humour and misdirection to spotlight the thoughtfulness that defines a great stay. Built around the…