Gateway To The Media Industry Insights
Ting, a leading India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest campaign for Swisse, Australia’s No.1 wellness brand with Aditya Roy…
Snitch, the Indian D2C menswear brand, has launched its 5th anniversary campaign in collaboration with Verve Media, offering a flat 50% discount from July 4–6 on its website and app.…
Publicis Media has appointed Ashish Gupta as Vice President to lead the digital strategy for Haleon India. With over 17 years of experience in digital marketing and media, Ashish returns…
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring Ayushmann Khurrana in a double role. The ad showcases him as a stressed worker…
PepsiCo has elevated Saakshi Verma Menon to Chief Marketing Officer, India Foods. In her new role, she will lead marketing for key brands like Lay’s, Kurkure, Quaker, and Doritos, focusing…
Wondrlab has appointed Bharatesh Salian as President – Digital to lead its digital practice. With over 20 years of experience across digital strategy, data, and creative tech, Bharatesh brings expertise…
HEINEKEN N.V. has appointed Vineeth Suresh to head its India Global Capability Centre (GCC) in Hyderabad, under HEINEKEN Business Services India Pvt. Ltd. Vineeth joins from KPMG, where he led…
July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr—an…
Ipsos has completed the acquisition of The BVA Family, following regulatory approvals and consultations in France. The move strengthens Ipsos’ presence in France, the UK, and Italy, and adds BVA’s…
Honasa Consumer Ltd., parent company of brands like Mamaearth, has promoted Neha Malhotra to Vice President, Marketing & Communications. In her expanded role, she will lead Creator Partnerships, Corporate Communications,…
Wellbeing Nutrition has appointed Varun Kandhari as Chief Marketing and Growth Officer, marking a strategic move to accelerate its expansion and double revenue to ₹300–₹350 crore by 2026. With over…
HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,”…
The Adani Group has recorded an 82% increase in brand valuation over the past year, the highest growth among India’s Top 100 brands, according to Brand Finance’s list of Most…
La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the…
Ideabaaz – Bharat Ka Apna Startup Manch – has named YAAP Digital as its Integrated Marketing Partner to amplify its presence across digital and offline platforms. The initiative aims to…
Sterlite Electric, along with its group companies Resonia Ltd. and Serentica Renewables, has appointed Namrata Mehra as Head of Brand, Marketing & Communication Strategy across all three businesses. She will…
The battle for top AI talent between OpenAI and Meta is heating up, sparking a compensation war with offers reportedly reaching up to $100 million. Meta has recently hired four…
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
MobiKwik has announced two senior-level promotions. Saurabh Dwivedi has been elevated to Chief Technology Officer (CTO), after joining the company in August 2023 as SVP – Engineering for Payments. With…
Truecaller Ads has launched Truecaller Play, a new suite of interactive, video-first ad formats designed to engage mobile users within the Truecaller app. Building on existing solutions like Roadblock and…
Cantabil Retail India Ltd. has partnered with Zepto to deliver its latest fashion collections to customers in minutes, marking a significant shift in on-demand fashion retail. This collaboration allows users…
7UP has launched its first sonic logo in India, introducing a new audio identity to strengthen brand recall and deepen consumer connection through sound. Developed in collaboration with BrandMusiq, the…
Lloyd C Xavier has been promoted to Senior Vice President – Marketing and appointed as Business Head for Tamil and Malayalam at ZEE5. In his expanded role, he will drive…
Whisper World is revolutionizing TV advertising with its In-Content Advertising (ICA) technology, seamlessly embedding branded visuals into transition scenes within TV shows. This innovative approach addresses ad fatigue—affecting 71% of…
LG Electronics has launched its new campaign, “Radio Optimism,” aimed at strengthening human connections and spreading positivity through music. Aligned with LG’s “Life’s Good” philosophy, the campaign addresses growing social…
Arena India, part of Havas Media Network India, has secured the integrated media mandate for smartphone brand realme after a competitive multi-agency pitch. Managed from the Gurugram office, this win…
FWD by Myntra has launched its hit campaign ‘Herd se Hatke’, a witty and relatable take on fashion sameness that urges Gen Z to break free from the “style herd.”…
Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by…
Gaurav Banerjee, MD & CEO of Sony Pictures Networks India (SPNI), has been appointed Chairman of BARC India, succeeding Shashi Sinha. With over 20 years in the media industry, Banerjee…
Sindhuja Rai has been named Chief Client Officer for the Asia Pacific, Middle East, and Africa (APMEA) region at WPP Media, and will be based in Singapore. She announced the…