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Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Emami Ltd. reported 8% YoY revenue growth in Q4FY25, with a 9% rise in PAT to ₹162 crore and a 14% jump in PBT. The company’s domestic business saw strong…
Global advertisers including Nestlé, Shell, and Abbott have asked a U.S. court to dismiss a lawsuit filed by X Corp. (formerly Twitter), denying claims they coordinated a boycott of the…
Digital healthcare platform MediBuddy has appointed Sidhartha Mehra as its Chief Financial Officer. With over 20 years of global and Indian experience, Mehra brings expertise in finance, M&A, IPOs, and…
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Meta has promoted Benjamin Joe to Regional Vice President for the Asia-Pacific (APAC) region, succeeding Dan Neary. Previously VP of Southeast Asia and emerging markets, Joe has been with Meta…
From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – which can leave mere…
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Starting June 17, 2025, Prime Video India will introduce limited ads on shows and films, ending nearly nine years of ad-free streaming. The move aligns with Amazon’s global strategy to…
Allied Blenders and Distillers Limited (ABDL) has appointed Arvind Mohta as its new Marketing Director, effective May 14, 2025. He replaces Arvind Hangal, who resigned and will take a senior…
WPP is moving creative agency Grey under Ogilvy’s leadership as part of ongoing efforts to streamline its global operations. Grey will no longer report to AKQA Group, ending an alignment…
Oliva Clinics has expanded its digital partnership with integrated marketing agency Team Pumpkin to strengthen its social media presence and boost awareness around its science-backed dermatology treatments. With 32 clinics…
Dabur Amla has unveiled a touching digital film featuring renowned spoken word poet Nayab Midha, centered on a heartfelt letter from a daughter to her mother. The campaign, titled Maa…
Burson, a global communications firm, has been appointed the strategic communications partner for Honda Cars India Ltd. The agency will provide integrated communications support to strengthen Honda’s brand positioning and…
May 13, 2025; Mumbai, India: Deepening engagement and staying true to its maiden edition with the nouvel Goafest Village concept, Goafest 2025 today introduces ‘Advertising Plays’ — a sports and…
The Internet and Mobile Association of India (IAMAI) has elected M.N. Srinivasu, Co-founder of Billdesk, as its new Chairman, succeeding Harsh Jain of Dream Sports. Harshil Mathur, Co-founder and CEO…
Google has launched a refreshed version of its iconic ‘G’ logo, marking the most significant design change in nearly a decade. The updated logo swaps the previous segmented look for…
Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red…
McCann Worldgroup has welcomed Sumeer Mathur as its new Chief Strategy Director, a key appointment aimed at strengthening the agency’s strategic leadership in India. Mathur announced his new role via…
Maruti Suzuki ARENA has made 6 airbags standard across its popular models—WagonR, Alto K10, Celerio, and Eeco—aligning with its goal to make advanced safety accessible to all. These models now…
EssenceMediacom has won the consolidated media mandate for Hero MotoCorp following a competitive multi-agency pitch. This marks the first time Hero MotoCorp has unified media duties for its brands—Hero, VIDA,…
Sanchari Biswas has been promoted to Head of Media & Digital for L’Oréal’s Consumer Products Division, as announced on LinkedIn. She joined the company in 2023 as Media and Digital…
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
IPG Mediabrands India has announced a leadership reshuffle to ensure stability and future growth. Shashi Sinha moves into the role of Executive Chairman, while Amardeep Singh, former CEO of Interactive…
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
Madison Media Alpha, part of Madison World, has been appointed as the Media Agency on Record (AOR) for Zouk after a multi-agency pitch. The agency will handle both traditional and…
Swiggy’s Q4 FY25 shareholder letter reports a 34.5% year-on-year rise in monthly transacting users to 19.8 million, driven by heavy investments in advertising and marketing. While these efforts boosted growth,…
PYNK, Lux Cozi’s women’s wear brand, has launched its new campaign film “Work. Pynk. Play” featuring Shraddha Kapoor, shifting from product-focused messaging to an emotionally driven narrative that celebrates the…
Paramount Global reported strong Q1 2025 results driven by streaming growth and a successful content lineup. While total revenue fell 6% year-over-year due to the prior year’s Super Bowl boost,…
The Cannes Lions International Festival of Creativity has announced its Shortlisting Jury for 2025, featuring a stellar lineup of experts from around the world—including prominent figures from India’s dynamic creative…