Prime Video to premiere ‘Don’t Be Shy’ on September 25
Prime Video has announced September 25, 2026 as the premiere date for Don’t Be Shy, an upcoming young adult romantic comedy centred on friendship, first love, heartbreak and the messy…
BMW India names Ranveer Singh as brand ambassador, unveils new 7 Series range
BMW India has named Bollywood actor Ranveer Singh as its new Brand Ambassador, bringing together the actor’s larger-than-life persona with the German luxury carmaker’s flagship 7 Series range. The announcement…
Vi brings Shah Rukh Khan on board for new ‘Vi Pe Sab Hai VIP’ campaign
The new film, part of ‘Vi Badal Raha Hai, Tayaar Rahiye’, uses humour and Shah Rukh Khan’s star persona to underline Vi’s promise that its benefits are meant for every…
Frodoh and STAGE join hands to build first-screen advertising layer
The CTV-focused technology will enable advertising on STAGE’s discovery interface while keeping its content-streaming experience ad-free. Mumbai, September 8, 2026: AdTech company Frodoh has partnered with regional OTT platform STAGE…
OpenAI launches GPT-6 Astra, its most intelligent and aligned model yet
The new frontier model brings advances in computer use, coding, cybersecurity, science and complex professional workflows OpenAI has introduced GPT-6 Astra, its latest frontier model, describing it as its most…
HDFC Mutual Fund turns Dahi Handi into a symbol of women’s financial freedom
HDFC Mutual Fund has launched its latest ‘Barni Se Azadi’ campaign as part of its Investor Education and Awareness Initiative, using the traditional Dahi Handi celebration to encourage women to…
Vijay Sales appoints Rahul Dravid as brand ambassador
The cricket legend will feature across the brand’s 360-degree communication, including TV, digital, social media and in-store campaigns Vijay Sales has appointed former Indian cricketer Rahul Dravid as its brand…
Sony unveils ‘Family Full House with Rohit Sharma’; cricket star to make entertainment debut on September 19
Mumbai, August 31, 2026: Sony Pictures Networks India has unveiled the title of its upcoming show, ‘Family Full House with Rohit Sharma’, which will see India’s World Cup-winning captain Rohit…
Sachin Tendulkar gets the hiccups in Kissht’s latest digital campaign
Kissht has brought cricket icon Sachin Tendulkar on board as its brand ambassador for a three-year association, marking the partnership with a new digital campaign built around the idea of…
Smita Basu Roy moves to PepsiCo as Communications Head for India & South Asia
Smita Basu Roy has joined PepsiCo as Head of Communications for India and South Asia, taking on responsibility for the company’s communication functions across the region. In her new role,…
Radico Khaitan launches Magic Moments Aam Panna vodka
Radico Khaitan Limited has expanded its Magic Moments Flavours of India portfolio with the launch of Magic Moments Aam Panna, inspired by the popular Indian raw mango beverage. The new…
The Traitors S2 Rises to the Top!
Season 2 of the captivating reality series becomes Prime Video’s No. 1 non-English title worldwide in launch week Prime Video’s The Traitors Season 2 has emerged as the No. 1…
Colgate-Palmolive India names Manish Anandani as new MD & CEO
Colgate-Palmolive India Limited has announced a leadership transition, with Manish Anandani appointed as the company’s new Managing Director and Chief Executive Officer, effective September 28, 2026. The appointment follows Prabha…
Black Poetry partners with OPEN Strategy & Design to redefine carbonated coffee category
Premium coffee brand Black Poetry has partnered with independent brand design and transformation consultancy OPEN Strategy & Design to develop the strategic and creative foundation for its entry into India’s…
Croma puts family moments at the centre of new ‘Ghar Banta Hai Croma Se’ campaign
Croma has launched a new campaign, ‘Ghar Banta Hai Croma Se’, highlighting how electronics and appliances become part of everyday family moments and milestones as consumers build their homes. The…
Sony Pictures Networks India unveils Sony VIZHA, a premium Tamil entertainment brand
Sony Pictures Networks India (SPNI) has announced Sony VIZHA, its new Tamil general entertainment channel, which is set to launch in October 2026. The move marks SPNI’s entry into Tamil…
Swiggy’s 99 Store sees strong growth as value-driven food ordering gains momentum
Swiggy’s affordability-focused 99 Store has become a major contributor to its food delivery business, with one in seven food orders now coming through the offering. Launched in July 2025, 99…
Sintex reminds consumers: ‘Tanki Matlab Sintex’ in new campaign
Sintex has launched a new campaign highlighting its position as the original brand behind India’s water tank category. Conceptualised in partnership with Sideways, the campaign focuses on how, over the…
Sahher Bambba fronts Too Faced India’s latest Born This Way campaign
Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba. The campaign highlights the concealer’s natural, skin-like finish…
Zydus Lifesciences takes #LiverKiSuno to digital audiences with Vivek Dahiya and Sana Makbul
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led digital initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the…
Neeraj Chopra takes ownership stake in UBS Athletics Kids Cup
Olympic champion Neeraj Chopra has become the Co-owner of the UBS Athletics Kids Cup, strengthening his commitment to promoting grassroots sports in India after serving as the programme’s ambassador for…
FLITE ropes in Ali Fazal to front Buckle Collection campaign
FLITE, the family fashion footwear brand from Relaxo Footwears Limited, has signed Ali Fazal as its newest brand ambassador. He joins Sanya Malhotra in the brand’s latest campaign, ‘Style Ka…
Sony Entertainment Television’s KBC Season 18 secures 25+ brand partners
Sony Entertainment Television’s Kaun Banega Crorepati (KBC) Season 18 is set to return on August 10, backed by a strong lineup of more than 25 sponsors, reaffirming the quiz show’s…
SEGA Appoints Black White Orange as Official Licensing Agent for Angry Birds in India
04th August, 2026; Mumbai, India: SEGA has appointed Black White Orange (BWO), India’s leading brand licensing company, as the official licensing agent in India for Angry Birds, the globally loved…
Tiger Shroff fronts Kapiva’s ‘Build Naturally’ campaign
Kapiva has launched its new campaign, ‘Build Naturally’, for Kapiva Shilajit Gold Resin, featuring brand ambassador Tiger Shroff. The campaign aims to reposition Shilajit as a natural, clinically validated supplement…
Sony Entertainment Television rolls out fresh KBC 18 promos centred on ‘Sochna Padega’
Sony Entertainment Television has released two new promotional films for Kaun Banega Crorepati Season 18, extending the season’s central theme, ‘Sochna Padega’, beyond the quiz show and into everyday situations.…
Tata Mutual Fund launches Friendship Day campaign promoting SIP investing
Tata Mutual Fund has launched its Friendship Day campaign, ‘Dost Hi Sikhaate Hain’, under its investor education platform ‘Mehfil e-fund’, using a blend of poetry, comedy and storytelling to encourage…
Prime Video launches JOJO, bringing premium Gujarati content to subscribers
Prime Video has expanded its regional entertainment offerings in India with the launch of JOJO as a new add-on subscription, giving Prime members access to a curated library of Gujarati-language…
Adarsh Baal Vidyalaya enters Prime Video’s global Top 10 within four days
Prime Video’s latest comedy-drama, Adarsh Baal Vidyalaya, has emerged as the No. 1 non-English series worldwide, entering the platform’s global Top 10 within four days of its premiere on July…
Honda Cars India announces Toshiyuki Yanagisawa as new President and CEO
Honda Cars India Ltd. (HCIL) has appointed Toshiyuki Yanagisawa as its new President and Chief Executive Officer, marking a leadership transition at the company’s Indian operations. Yanagisawa succeeds Takuya Tsumura,…