Gateway To The Media Industry Insights
Bonkers Corner has brought actor Anushka Sen on board as its brand ambassador, strengthening the fashion brand’s association with contemporary streetwear and casual clothing. Known for her work across television…
GIVA has launched its new Diwali campaign, ‘Pataka for Every Pataka’, featuring actor Shweta Tripathi. The campaign introduces the brand’s new Pataka Collection, a range of 925 silver jewellery inspired…
The Advertising Club announced the winners of the EMVIES Awards 2026 at a ceremony held on October 23 at the Jio World Convention Centre in Mumbai. Recognising excellence in media…
KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, bringing back the iconic song ‘Woh Kisna Hai’ from the…
Campus Activewear has unveiled its latest integrated campaign featuring actor Vicky Kaushal, taking forward its brand philosophy, ‘Move Your Way’. Set against the backdrop of corporate India, the campaign uses…
BC Web Wise has been appointed as the integrated digital agency for Sobisco, the flagship brand of Kolkata-headquartered Sona Biscuits Ltd. The account was awarded following a competitive multi-agency pitch,…
Axis Bank, in partnership with Visa, has unveiled its festive campaign under ‘Dil Se Open Celebrations 2026’, featuring actor Shahid Kapoor. Built around the message ‘Iss festive season, har khushi…
Eureka Forbes is highlighting the long-term costs of owning a water purifier with Aquaguard’s new campaign, ‘Four Years Sorted’. Built around the brand’s four-year unconditional warranty, the campaign aims to…
NuHome has appointed actress Mrunal Thakur as its first brand ambassador, marking a new phase in the home furnishing brand’s consumer engagement strategy. The association aims to strengthen the brand’s…
Sony Entertainment Television (SET) and Sony LIV are bringing back 24 singers from previous seasons of Indian Idol for a new format, ‘Indian Idol Legends Return’. Produced by Fremantle, the…
Daniel Wellington has launched a fashion-led Diwali campaign featuring brand ambassador Sharvari, highlighting its Ophelia Mini Mesh watch in Rose Gold. Inspired by the festive season’s love for gold, shimmer…
WPP has appointed Adam Gerhart as Global Chief Client Officer, where he will lead the company’s key global client relationships and oversee its network of Global Client Leaders. Based in…
WAC (We Are Consumers) has appointed Shreyank Naik as Creative Head and Partner, based in Mumbai. In his new role, Naik will lead the agency’s creative teams and oversee its…
Epigamia has appointed Mansi M. as Head of Marketing, bringing her nearly nine years of experience at Hindustan Unilever Limited (HUL) to the dairy and food brand. She most recently…
Sony LIV’s Marathi quiz show Kon Honar Crorepati returns in a new season hosted by Madhuri Dixit, with ChatGPT joining as the co-presenting partner. The show has also secured brand…
Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, ‘Effortlessly Premium’, highlighting the importance of complete and premium nutrition for pets.…
Indian lifestyle brand Zouk has partnered with The Script Room for its latest campaign, ‘Always Holding Your Hand’, featuring brand ambassador Kriti Sanon. The campaign takes a familiar product truth…
Eggoz has appointed actor Boman Irani as its brand ambassador and launched a new campaign conceptualised by ANC to mark the association. Set in an office, the campaign features Irani…
Hindustan Petroleum Corporation Limited (HPCL) has unveiled a Rajasthan-inspired visual identity across its customer touchpoints in the state as part of its ‘Rajasthan ri Rag Rag Ma Mharo HP’ campaign.…
Ranveer Singh has been named the first-ever Brand Ambassador for Ray-Ban and Ray-Ban Meta in India, adding the global eyewear brand to his growing portfolio of international associations. With the…
RANNR, the sports and athleisure footwear brand from the House of Lehar, Lehar Footwears Limited, has appointed actor Rajkummar Rao as its brand ambassador as the brand looks to expand…
Janak Sarda has been elected President of the India Chapter of the International Advertising Association (IAA) for 2026-27 at the chapter’s Annual General Meeting held on September 28. Sarda has…
Ahead of its October 2, 2026 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil is rolling out an extensive 360° marketing campaign across India,…
Voltas Beko has launched ‘Sense Toh Banta Hai’, a new brand campaign featuring Manoj Pahwa across a series of digital films for its refrigerator and washing machine categories. The campaign…
A new digital film featuring Vijay Sethupathi uses childhood nostalgia, family humour and changing everyday habits to tell a story around reconnecting with the familiar taste of milk. Unveiled on…
Blissclub has launched BareButter, its latest menswear range, with the campaign ‘Off The Clock’, exploring the different sides of men that exist beyond professional roles, routines and everyday expectations. Built…
Kapiva has partnered with Kaun Banega Crorepati Season 18 through its flagship Dia Free Juice for a 12-week initiative focused on encouraging conversations around blood sugar health and diabetes awareness.…
Sony Pictures Networks India’s (SPNI) latest entertainment property, ‘Family Full House with Rohit Sharma’, has made a strong debut across Sony Entertainment Television and Sony LIV, recording the biggest-ever launch…
Amazon MGM Studios’ Amazon Original Movie Phoolan received a standing ovation following its World Premiere at the 51st Toronto International Film Festival (TIFF) on September 17, 2026. Directed and written…
Hero MotoCorp has taken a distinctly Indian approach to its festive 2026 campaign, bringing together five traditional folk art forms from across the country to celebrate the arrival of Lord…