Snapdeal, India’s value e-commerce marketplace, is making a mark in content marketing by creating fresh, in-house campaigns that connect with people culturally. Their journey started with the campaign “Nazar Atak Jaaye”, which used humor and everyday situations to grab attention and go viral online. Building on this, Snapdeal introduced an in-house rap video created by one of its employees, showing the brand’s bold, scrappy, and authentic spirit. This step of using employee-generated content (EGC) makes the campaigns feel real, relatable, and engaging, taking storytelling beyond traditional user-generated content.
Recently, Snapdeal went a step further with an in-house fashion show to launch its flagship Bharat Swagotsav Sale. Every outfit in the show comes from Snapdeal, highlighting that trendy fashion can be affordable. Achint Setia, CEO of Snapdeal, said that the brand focuses on creating cultural moments that entertain and inspire, not just advertise. With these innovative campaigns, Snapdeal is building stories that stick in people’s minds while celebrating creativity, value, and the vibrance of everyday India.