Shivam Puri elevated to CEO of Cipla’s One India Business
Cipla has appointed Shivam Puri as Chief Executive Officer of its One India Business, effective July 1. The appointment has been approved by the company’s board of directors, and Puri…
Netflix appoints Jay Hoag as board chairman, succeeding Reed Hastings
Netflix has appointed Jay Hoag as chairman of its board, succeeding co-founder Reed Hastings following the company’s annual shareholders meeting on June 4. The move marks the end of Hastings’…
Vedansh Kumar promoted to CMO at boAt
boAt has elevated Vedansh Kumar to the role of Chief Marketing Officer (CMO), marking a significant step in the company’s marketing leadership journey. Kumar announced the development through a LinkedIn…
Ejaz Takey moves from Mahindra to Tata Motors as Head of SUV Marketing
Tata Motors has appointed automotive industry veteran Ejaz Takey as Head of SUV Marketing, strengthening its leadership team as competition intensifies in India’s fast-growing SUV segment. Takey announced his move…
Myntra appoints Madhurima Kumar as Director of Strategy
Myntra has appointed Madhurima Kumar as Director of Strategy, further strengthening its leadership team. Kumar shared news of her new role through a LinkedIn post, marking her transition from fintech…
PUMA India celebrates RCB’s second IPL title with ‘Good Things Come in Pairs’ campaign
PUMA India has launched its latest campaign, ‘Good Things Come in Pairs’, celebrating Royal Challengers Bengaluru’s second consecutive IPL title following the team’s victory over Gujarat in the IPL 2026…
Campus Activewear Unveils New Brand Identity to Strengthen Its Culture-Led Growth Journey
Campus Activewear has introduced a refreshed brand identity as part of its next phase of growth, signalling a shift towards a more culture-led and future-focused positioning aimed at India’s evolving…
Polycab India Appoints Kanishka Garbyal as Head of Digital Marketing
Polycab India has appointed Kanishka Garbyal as its new Head of Digital Marketing as the company strengthens its digital and consumer engagement strategy. Garbyal joins Polycab after spending more than…
Raymond Lifestyle Elevates CEO Satyaki Ghosh as Whole-Time Director
Raymond Lifestyle has elevated its Chief Executive Officer, Satyaki Ghosh, as Whole-Time Director for a five-year term, subject to shareholder approval. The appointment will be effective from May 06, 2026…
WPP Media Wins JLR’s Global Integrated Media Mandate
Jaguar Land Rover has appointed WPP Media as its preferred global partner for creative advertising and media services, following a nearly nine-month-long review process. The development marks one of the…
HELL ENERGY DRINK picks dentsu India to lead integrated communications mandate for 2026
HELL ENERGY DRINK has appointed dentsu India as its integrated marketing communications partner for 2026 following a multi-agency pitch. The mandate, to be managed from dentsu’s Mumbai office, spans creative,…
Dabur Teams Up with WNNR to Strengthen First-Party Data and Customer Engagement
Dabur has entered into a strategic partnership with WNNR to strengthen its first-party data capabilities and create more personalised customer experiences on its ecommerce platform, daburshop.com. The partnership is part…
Is Boiling Baby Bottle Enough for Germ Protection? Philips Challenges Age Old Practice Backed by Science and Innovation
For generations, Indian parents have done what they’ve always believed is best boiling baby bottles and accessories to keep them clean. It’s a ritual rooted in care, passed down with…
HDFC Mutual Fund Highlights Women’s Investment Mindset with New “Invest Like a Woman” Campaign
HDFC Mutual Fund has unveiled a new investor education initiative titled “Invest Like a Woman”, launched to coincide with International Women’s Day. The campaign celebrates the qualities women bring to…
P&G India Elevates Roshni Shewakramani to Director – Sales, Strengthening Regional Growth Leadership
Procter & Gamble India has appointed Roshni Shewakramani as Director – Sales (Regional Sales Head), further strengthening its leadership team responsible for driving sales growth and market expansion across key…
Media Corridors Wins PR & Branding Mandate for Luxury Bathware Brand GADOTT
Branding and communications agency Media Corridors has been appointed to handle the PR and branding mandate for GADOTT, the second brand from VMS Bathware, positioned in the premium luxury bath…
Ather Energy unveils ‘It’s Easy on an Ather’ campaign highlighting effortless, tech-driven riding
Ather Energy has rolled out its new integrated brand campaign, ‘It’s Easy on an Ather’, designed to showcase how intuitive, rider-focused technology can make everyday riding simpler and more enjoyable.…
GIVA unveils ‘Glow in Motion’ collection with Barkha Singh at the centre of a playful new campaign
GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing…
HiveMinds takes on full digital duties for premium cookware brand Stahl Kitchens
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…
Longines names Sara Ali Khan as its newest Brand Friend in India
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
Warner Bros. Discovery leans toward Netflix deal, set to oppose Paramount’s takeover bid
Warner Bros. Discovery is preparing to recommend that shareholders reject Paramount Skydance’s hostile takeover offer, backing its existing agreement with Netflix instead, according to reports citing people familiar with the…
AB InBev Secures Global Rights as ICC’s Official Beer Partner for All Major Events Till 2027
The International Cricket Council (ICC) has announced a major new partnership with AB InBev, appointing the brewer as the Official Beer Partner for all ICC events starting in 2026. The…
Marico fully acquires True Elements for ₹138 crore.
Marico Limited has acquired the remaining 46.02% stake in HW Wellness Solutions, owner of health foods brand True Elements, for up to ₹138 crore, taking its ownership to 100%. The…
WPP Secures Amazon Media Account Across APAC.
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
NODWIN to acquire Freaks 4U Gaming entirely through a Rs 271 crore share swap deal.
NODWIN Gaming Private Limited announced that its Singapore-based subsidiary, NODWIN Gaming International Pte. Ltd, will fully acquire Berlin-based Freaks 4U Gaming GmbH, increasing its stake from 13.51% to 100% through…
CoinSwitch named official partner for UEFA Euro Cup 2024 on Sony LIV.
CoinSwitch, India’s leading crypto trading platform, has launched its new campaign, ‘Switch to CoinSwitch,’ coinciding with its role as the official partner for the UEFA Euro Cup 2024 on SonyLIV.…
Stratefix Consulting partners with Stone Sapphire India Pvt. Ltd.
Stratefix Consulting, an execution-driven business consultancy for SMEs, has partnered with Stone Sapphire India Pvt. Ltd. (SSIPL) to enhance SSIPL’s position in the Indian toy industry and build a highly…
Ather Energy names Tilt Brand Solutions as its brand and communications agency.
Ather Energy, a leading electric scooter manufacturer, has partnered with Tilt Brand Solutions as its brand and communications agency for its upcoming product line. Tilt Brand Solutions, a Mumbai-based consultancy,…
EMGEE Group appoints BigBrandTheory (BBT) as its new branding agency.
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…