GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing designs that are meant to flow with the wearer and reflect light differently through the day, creating an evolving, effortless glow.
The launch is anchored by a lively television commercial built around a fun, high-energy heist narrative. Set to upbeat music and fast-paced storytelling, the film shows Barkha’s character bending the rules for something she can’t resist the sparkle of the jewellery. The playful tone reinforces the idea that some shine is simply impossible to ignore, bringing the collection’s spirit to life on screen.
Crafted in 925 sterling silver, each piece in the Glow in Motion collection is designed using advanced CNC cutting technology. This precision-led process allows for fine detailing, balanced symmetry and fluid movement, enabling the jewellery to catch and reflect light from multiple angles. The result is jewellery that sparkles differently with every step, symbolising confidence, energy and everyday elegance.
Speaking about the campaign, Resha Jain, Chief Brand Officer at GIVA, said the collection reflects how women today live expressive, dynamic and constantly evolving. The campaign is being rolled out as a 360-degree initiative across television, digital, outdoor and retail touchpoints, supported by strong in-store visual merchandising and premium hoardings. With over 300 stores across India, GIVA continues to expand its footprint while reinforcing its position as a contemporary, design-forward jewellery brand.