Flipkart is focusing on premium beauty products and shoppable videos to attract Gen Z consumers and increase sales. They are using video commerce and influencer engagement to reach a wider audience.
Flipkart is observing premiumisation trends in Tier 2 and 3 markets, indicating a growing demand for high-end beauty and personal care products in these regions.
People spent 2 million hours shopping through video commerce on Flipkart, showing its increasing popularity.
Flipkart is using generative AI to improve customer and seller experiences, enhancing personalization and product discovery.
Flipkart introduced Spoyl, a clothing store targeting Gen Z shoppers, indicating a focus on younger demographics.
Flipkart expects the beauty and personal care segment to sustain robust growth, reflecting confidence in this market.
Flipkart is leveraging AI to drive the sale of beauty and personal care products, enhancing the shopping experience.
Flipkart is leveraging AI to drive the sale of beauty and personal care products, enhancing the shopping experience.