McDonald's has unveiled a faux ancient Roman mosaic in Rome's Galleria Alberto Sordi as
part of its marketing efforts to promote its brand. The mosaic, titled 'Enjoy the Classics',
made of over 18,000 tiles, replicates a traditional Roman banquet scene, depicting toga-clad
figures indulging in Big Macs, fries, and milkshakes—all with unmistakable McDonald’s
branding and the Latin phrase “Gaudeat Classicis”.
It cheekily transports modern fast food
into a classical banquet scene—from carved stone tables to stylised characters.
A mosaic style is unexpected—even surreal—in a retail setting.
Visual novelty ignites social media commentary, photos, and shares.
It subtly connects McDonald’s core classics to the timelessness of Roman tradition.
McDonald’s “Ancient Mosaic” ad is a cheeky blend of culture, satire, and marketing savvy.
It doesn’t just aim for laughs—it provokes, engages, and positions the brand as both playful and
self-aware.