Liqvd Asia acquires AdLift.
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding,…
Havas names François Laroze as Global COO.
Havas has promoted François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO), following the company’s successful listing on Euronext Amsterdam. Laroze,…
Grapes Worldwide secures LivWell’s digital mandate.
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle…
Google To Buy Cloud Security Giant Wiz In A $32 Billion Deal
Google LLC has officially agreed to acquire Wiz, Inc., a top cloud security firm based in New York, for $32 billion in an all-cash deal, pending final adjustments. Once finalized,…
Colgate-Palmolive (India) Reappoints Three Directors
Colgate-Palmolive (India) Limited has reappointed three directors, pending approval via a postal ballot. The decision follows the Nomination and Remuneration Committee’s recommendation. The company confirmed that none of the directors…
Zarrar Don joins Moneycontrol as Chief Revenue & Growth Officer.
Zarrar Don has been appointed Chief Revenue & Business Growth Officer at Moneycontrol, where he will drive sales and revenue growth across all formats. With over 20 years of experience…
Kotak Mahindra Bank launches Hausla Talks to inspire bold dreams.
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025
17th March, 2025; Mumbai, India: The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home…
Story Digital wins Gas-O-Fast’s digital & mainline mandate.
Mankind’s Gas-O-Fast has appointed Story Digital as its creative agency, entrusting them with 360-degree brand communication across digital and mainline platforms. The agency aims to enhance Gas-O-Fast’s strong market presence…
Sudeep Puthyathaya joins Salt Brand Solutions as ECD.
Salt Brand Solutions has appointed Sudeep Puthyathaya as Executive Creative Director, strengthening its leadership alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan. With over 23 years of experience, Sudeep…
“Shreyas Iyer x HUEMN drop high-energy capsule collection!”
Indian fashion label HUEMN has collaborated with star cricketer Shreyas Iyer to launch a dynamic capsule collection that blends sport and streetwear. Reflecting Iyer’s signature style and HUEMN’s design ethos,…
Prasar Bharati extends SHABD free subscription for small media companies until March 2026.
Prasar Bharati has extended free access to its SHABD service until March 2026 to support small media organizations. Launched in March 2024, PB-SHABD provides logo-free daily news content in video,…
Ajay Devgn launches Prismix, pioneering generative storytelling with AI.
Ajay Devgn has launched Prismix, an AI-driven company focused on generative storytelling. Devgn will serve as Chairman, with his nephew Danish Devgn as Co-Founder and Chief Business Officer, actor Vatsal…
Govt Announces $1 Billion Fund to Boost Creator Economy
The Indian government has unveiled a $1 billion fund to support the country’s rapidly growing creator economy. Announced by MIB Minister Ashwini Vaishnaw, the initiative aims to provide financial aid,…
Indica’s #AddColorToYourLife: Breaking barriers this Holi!
This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.…
Nokia reports a €2.6 billion profit for the year, with a proposed €0.14 dividend.
Nokia reported strong financial results for Q4 and full-year 2024. In Q4, net sales grew by 9% (10% reported), driven by Network Infrastructure, Nokia Technologies, and Cloud & Network Services.…
Réal encourages consumers to “Keep It REAL, Every Time” with its new campaign.
Réal, a brand from Dabur India Limited, offers a wide range of healthy fruit juices and beverages. Its latest campaign encourages consumers to switch from sugary colas to Réal juices,…
Cadbury Dairy Milk champions generosity as a lifestyle.
Cadbury Dairy Milk’s latest campaign promotes kindness and acceptance, encouraging people to look beyond differences and embrace shared humanity. In a world often divided by backgrounds and beliefs, the brand…
Ather Energy names Saurabh Sharma as Head of Marketing.
Ather Energy has appointed Saurabh Sharma as its new Head of Marketing. With over 15 years of experience, Saurabh has played a key role in shaping Ather’s brand, including the…
Cinelytic acquires Jumpcut Media, expanding AI content platform.
Cinelytic, a leading AI-powered content intelligence platform, has acquired Jumpcut Media, a top provider of AI-driven IP management and audience analysis tools. This move strengthens Cinelytic’s ability to optimize decision-making…
Nissan appoints Ivan Espinosa as CEO in leadership reshuffle.
Nissan has announced a major leadership overhaul to drive short-term performance and long-term growth. Ivan Espinosa, the current chief planning officer, will become president and CEO on April 1st, replacing…
Cheil India streamlines laundry with Samsung’s Bespoke AI™ campaign.
Samsung has launched the Bespoke AI™ Laundry washing machine with a campaign showcasing how its advanced AI technology simplifies laundry by removing the guesswork. The campaign features Nimrat Kaur and…
Kapture CX names Devika Rajeev as Head of HR.
Kapture CX has appointed Devika Rajeev as Head of HR. With 13 years of experience in performance management, rewards, and talent development, she has led HR functions across MNCs and…
iD Fresh Food unites India over a shared love for Parota, Parotta, and Parantha.
iD Fresh Food has launched a new TVC campaign celebrating India’s shared love for parotas, known by different names across regions. The ad playfully explores these variations while emphasizing the…
L’Oréal promotes Aniket Basu to Chief Digital Officer, Consumer Products.
L’Oréal has promoted Aniket Basu to Chief Digital Officer of its Consumer Products Division. In this role, he will lead digital transformation and innovation to enhance consumer engagement. Previously, Basu…
Mirinda’s Holi campaign adds fizz and joy to the festival.
Mirinda is celebrating Holi with a vibrant new campaign film that captures the brand’s playful spirit. The film showcases a lighthearted moment between a mother and son, where Mirinda transforms…
Felicity Games raises $3M to revolutionize global game publishing from India.
Felicity Games, a global mobile game publisher, has raised $3 million in a seed round led by 3one4 Capital, with participation from T-Accelerate Capital, MIXI Global Investments, and existing investors…
Angad Bhatia named CEO of Firstpost & Creator18.
Angad Bhatia has been appointed CEO of Firstpost and Creator18, a new venture by Network18. He will oversee Firstpost and lead the development of a creator network across digital platforms.…
AI transforms fashion ads with AJIO’s groundbreaking campaign.
AJIO, India’s leading fashion e-tailer, has launched its innovative campaign, ‘The Great Fashion Price Crash,’ created entirely with Generative AI. This marks the brand’s commitment to cutting-edge storytelling for the…
L’Oréal Paris empowers women with its groundbreaking hair freedom campaign.
L’Oréal Paris set a Guinness World Record for the “Most People Untying Their Hair Simultaneously” with over 500 women in Mumbai, marking the launch of their new Hyaluron Pure Shampoo…