Crocs has unveiled its Diwali campaign ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna and Gen Z creators. Set to the retro hit ‘Yaar Bina Chain’, the film celebrates friendship, festive chaos, and togetherness, while showcasing Classic Clogs with new Jibbitz charms as playful style accessories.
The campaign highlights Crocs’ message of comfort and self-expression during real, unfiltered festive moments. Alongside, the brand has launched festive editions including the Bae Velvet Clog, Studded Classic Clog, and Crush Clog in Plush Plum, with the rollout spanning digital, social, and retail platforms.