IKEA UK & Ireland appoints VCCP as creative agency
VCCP has been appointed as the creative agency for IKEA UK & Ireland following a competitive multi-agency pitch process. According to reports, the final stage of the review saw VCCP…
Grey 82.5 Wins Creative Duties for Imperial Blue After Competitive Pitch
Grey 82.5 has secured the creative mandate for Imperial Blue following a multi-agency pitch process. The partnership marks a significant milestone for the whisky brand as it begins a new…
Publicis Groupe’s Zenith India wins L’Oréal India’s integrated media mandate
L’Oréal India has awarded its integrated media mandate to Zenith India, part of Publicis Groupe, following a competitive multi-agency review process. According to industry sources, the account is estimated to…
Havas Media India bags integrated media mandate for Matrimony.com
Havas Media India has been appointed as the Media Agency on Record (AOR) for Matrimony.com Ltd, one of India’s leading online matchmaking platforms. As part of the mandate, Havas Media…
Scribbld Bags Performance Marketing Mandate for Suzette Gourmet
Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its presence in the lifestyle and hospitality space. Awarded directly, the mandate will focus on accelerating…
WPP Media Wins JLR’s Global Integrated Media Mandate
Jaguar Land Rover has appointed WPP Media as its preferred global partner for creative advertising and media services, following a nearly nine-month-long review process. The development marks one of the…
Havells and WPP Media launch ‘mYOUsic’ to nurture grassroots talent across India
Havells India Ltd., in collaboration with WPP Media, has introduced ‘Havells mYOUsic’, a long-term initiative aimed at discovering and nurturing emerging musical talent across India. Designed as a multi-city, multi-year…
Jack Daniel’s appoints 22feet as its Integrated Creative Agency of Record for India
22feet, part of Omnicom Advertising India has won the integrated mandate for Jack Daniel’s India following a multi-agency pitch process. The comprehensive and integrated mandate encompasses brand strategy, digital, social…
The Good Edge secures McDonald’s India (West & South) communications business
The Good Edge has been appointed as the communications partner for Westlife Foodworld, which owns and operates McDonald’s restaurants across West and South India. The agency will support communications for…
HELL ENERGY DRINK picks dentsu India to lead integrated communications mandate for 2026
HELL ENERGY DRINK has appointed dentsu India as its integrated marketing communications partner for 2026 following a multi-agency pitch. The mandate, to be managed from dentsu’s Mumbai office, spans creative,…
Dabur Teams Up with WNNR to Strengthen First-Party Data and Customer Engagement
Dabur has entered into a strategic partnership with WNNR to strengthen its first-party data capabilities and create more personalised customer experiences on its ecommerce platform, daburshop.com. The partnership is part…
Publicis Wins Microsoft’s $700 Million Global Media Business from Dentsu
Microsoft has reportedly shifted its global media mandate, estimated at US$700 million, from Dentsu to Publicis Groupe after a closed-door review, according to multiple media reports. Dentsu’s Carat had managed…
Havas Media Network bags Aakash Educational Services’ integrated media business
Havas Media Network India has won the integrated media mandate for Aakash Educational Services Limited following a multi-agency pitch. The account will be jointly managed by PivotRoots and Arena Media.…
Havas Media India Bags Integrated Media Mandate for Modenik Lifestyle
Havas Media India, part of Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle. The mandate covers integrated media responsibilities across both…
Havas Expands Cultural Marketing Capabilities with Acquisition of Styleheads in Germany
Havas has strengthened its presence in Germany’s cultural marketing landscape with the acquisition of Styleheads, a Berlin-based agency known for its expertise in creator relations, live activations and culture-driven brand…
UPES University Hands Integrated Communications Mandate to INNOCEAN India and Canvas Worldwide India
INNOCEAN India, in collaboration with Canvas Worldwide India, has won the integrated communications mandate for UPES University, marking the start of a long-term partnership focused on cohesive brand-building in the…
Gourmet Popcornica Ties Up with 3M Media Works to Drive Strategic Communications
Gourmet Popcornica, India’s largest producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner. The mandate aims to strengthen…
Balaji Wafers taps Creativefuel to drive social and digital strategy for 2026
Balaji Wafers has appointed Creativefuel as its social and digital partner for 2026, awarding the agency a year-long mandate focused on strengthening and modernising the brand’s digital presence. This collaboration…
Aviva picks Saatchi & Saatchi as new creative partner, ends decade-long run with adam&eveDDB
UK insurer Aviva has appointed Saatchi & Saatchi as its new creative agency following a competitive multi-agency pitch, bringing to a close its long-standing relationship with adam&eveDDB. The move was…
Jaguar Land Rover moves closer to WPP partnership after extended global agency review
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP following a comprehensive global agency review that spanned nearly nine months, bringing the advertising group closer to securing…
Orient Electric appoints WPP Media as integrated media partner
WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will…
Greaves Electric Mobility Appoints HOWL Digital to Lead Its Integrated Marketing Strategy
HOWL Digital has secured the full-stack marketing mandate for Greaves Electric Mobility, a key innovator in India’s electric vehicle sector. Under this partnership, HOWL will drive the brand’s 360° marketing…
WPP Media Wins InCred Money’s Performance Marketing Mandate
InCred Money has appointed WPP Media as its performance marketing partner to drive its next phase of digital growth. As part of the collaboration, WPP Media will lead a full-funnel…
Max Level bags PR and communications mandate for LVL Zero Gaming Incubator.
Max Level, a leading gamer-focused marketing and PR agency, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind gaming incubator launched by ChimeraVC in…
Marico appoints PHD India as its integrated media agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate after a multi-agency pitch. PHD India will handle end-to-end media strategy,…
Publicis Secures Global Media Mandate for Unilever’s Ice-Cream Unit
Publicis Groupe has been appointed the global media agency of record for Unilever’s soon-to-be independent ice-cream division, which includes brands like Magnum, Ben & Jerry’s, and Cornetto. The move comes…
Bajaj Broking appoints Slay Media for social media strategy.
Bajaj Broking has partnered with Slay Media, the creative agency founded by Khushboo Mulani, to strengthen its social media content strategy. As its dedicated content partner, Slay Media will help…
Eveready appoints The Minimalist as digital agency partner.
Eveready, India’s leading battery and flashlight brand, has appointed The Minimalist as its digital agency of record. The partnership aims to blend Eveready’s century-old legacy of trust and innovation with…
Maersk names WPP Media as global marketing partner in 130 countries.
Maersk has named WPP Media as its strategic marketing partner to manage activities across 130 countries from Copenhagen. The move underscores Maersk’s focus on global marketing agility, innovation, and data-led…
Approach Communications Bags Sure Real Pictures PR & Communications Account
Mumbai, India: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to…