This Diwali, Flipkart, in partnership with FCB Kinnect, launches the Big Bang Diwali Sale with a fresh and explosive campaign. The ad showcases old phones, worn-out clothes, furniture, and electronics being sent off like fireworks, all set to the nostalgic track “Intehaan ho gayi intezaar ki.” The campaign celebrates the joy of upgrading and encourages shoppers to let go of the old and welcome the new.
Alongside the spectacular visuals, Flipkart offers huge deals across categories, making it the perfect time for long-awaited upgrades. By blending emotion, nostalgia, and drama, the campaign turns the festive sale into more than just shopping—it’s a lively celebration of renewal, fresh beginnings, and the excitement of Diwali.