To promote the launch of the Redmi Note 14 Pro 5G in Champagne Gold, MOMS—Madison World’s outdoor specialist—executed a unique mall activation called the “Gold Bar Prank.” Fake gold bars were placed in high-traffic mall areas, surprising shoppers with a QR code that read “Scan to win gold,” leading to instant engagement and traffic to Xiaomi India’s campaign.
The stunt quickly went viral, amassing over 7 million views in 24 hours and creating buzz both on-ground and online. Designed to blend curiosity with brand recall, the campaign was praised by Xiaomi and MOMS for breaking through advertising clutter with a fun, memorable experience.