Vura appoints Sourav Ganguly as Brand Ambassador.
Vura Bau-Chemie LLP has appointed cricket legend Sourav Ganguly as its new brand ambassador and mentor. This partnership marks a significant step in Vura’s journey to becoming a major player…
Dr. Archit Kumarwar named Head of Marketing at Baidyanath Group.
Baidyanath Group has appointed Dr. Archit Kumarwar as Head of Marketing for its Ethical division. With expertise in brand development, P&L management, and AI-driven marketing, he will drive the brand’s…
Gigin AI appoints Gursharan Singh Saggu as GCRA.
Gigin AI has appointed Gursharan Singh Saggu as Chief Revenue Advisor to drive global revenue growth, enterprise scaling, and AI product innovation in its hiring, verification, and workforce intelligence solutions.…
JioStar secures 10 sponsors for Tata WPL 2025.
JioStar has secured ten sponsors for the third edition of TATA WPL 2025, including SBI, TATA Capital, AMFI, and Amul. The tournament’s growing popularity has attracted brands across BFSI, FMCG,…
Abinash Panda joins Zydus Wellness as Strategic Marketing Manager, Digital.
Abinash Panda has joined Zydus Wellness as Strategic Marketing Manager – Digital, announcing his new role on LinkedIn. Previously, he was Chief Manager – Digital at Samsung Electronics for over…
Shreyas Iyer is now the brand ambassador for InCred Group.
InCred, a diversified financial services group, has partnered with cricketer Shreyas Iyer as its new brand ambassador, following Rahul Dravid. The partnership reflects InCred’s focus on discipline, perseverance, and performance,…
Lenskart & Zepto launch You Phonic: smart eyewear in 10 minutes!
Lenskart has launched Phonic, an innovative audio eyewear that blends premium sound with stylish frames, allowing users to take calls, listen to music, and use voice assistants hands-free. To enhance…
JIOSTAR secures 11 sponsors for ICC Champions Trophy 2025.
JioStar, the official broadcaster of the ICC Men’s Champions Trophy 2025, has secured 11 sponsors, including Dream11, Pernod Ricard India, Kohler, Vodafone Idea, ICICI Bank, and Eicher Motors. This strong…
AIM criticizes MEITY for blocking Vikatan website.
The Association of India Magazines (AIM) has condemned the blocking of Vikatan.com by the Ministry of Electronics and Information Technology (MEITY) on February 15, 2025. The action followed a complaint…
Arunima Singh appointed COO at Urja Communications.
Arunima Singh has been appointed as the Chief Operating Officer (COO) of Urja Communications Pvt. Ltd. With over 23 years in marketing and 13 years in digital and social media,…
Oxford University Press names Sukanta Das MD for India.
Oxford University Press (OUP) has appointed Sukanta Das as Managing Director for India, overseeing Sri Lanka, Bangladesh, Nepal, and the UAE. With over 20 years of experience in consumer and…
KFC India seeks proposals from social-first agencies.
KFC India is seeking social-first agencies specializing in meme marketing, pop culture, and trend-driven content. In a LinkedIn post, the brand announced its search for an agency that can create…
Ashwani Gautam named CEO of Firefox Bikes.
Firefox Bikes has appointed Ashwani Gautam as its new CEO to drive expansion and innovation in the premium cycling segment. An IIT BHU and IIM Ahmedabad alumnus, Ashwani brings vast…
Delhi HC directs OpenAI to respond to ANI’s copyright lawsuit.
The Delhi High Court has issued a notice to OpenAI following an application by the Indian Music Industry (IMI), which seeks to join an ongoing copyright lawsuit filed by ANI.…
Zomato unveils second edition of Plastic-Free Future Packathon.
Zomato, in collaboration with Startup India and DPIIT, has announced the second edition of the Plastic-Free Future Packathon. This competition aims to find sustainable packaging solutions for food delivery, and…
JioHotstar teams up with Nielsen for advanced ad measurement before Tata IPL 2025.
Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks,…
Nas Daily launches 1000 Media marketing agency in India.
Nas Daily (Nuseir Yassin) has launched his first marketing agency, 1000 Media, in India. Built on impactful storytelling, the agency aims to help brands and creators craft viral, emotionally engaging…
Advertising Club Trivandrum launched, fostering creative collaboration.
Trivandrum marked a milestone in the advertising and media world with the launch of Advertising Club Trivandrum (ACT) on Valentine’s Day, themed ‘For the Love of Advertising.’ Held at Hyatt…
Shaadi.com celebrates JioHotstar merger with witty banter.
Shaadi.com joined the fun to celebrate the JioCinema and Disney+ Hotstar merger with a playful twist this Valentine’s Day, calling it the ‘perfect match.’ On February 14, 2025, billboards across…
Bajaj Consumer Care posts strong Q3 FY25 results, fueled by sales growth.
Bajaj Consumer Care Limited released its unaudited standalone financial results for Q3 and the nine months ending December 31, 2024, reporting strong revenue growth driven by robust sales. Key Financial…
JioCinema and Disney+ Hotstar unite 50 cr users as JioHotstar.
JioStar, the joint venture of Viacom18 and Star India, has launched JioHotstar, merging JioCinema and Disney+ Hotstar to offer a unified entertainment and sports streaming platform. Subscription plans start at…
The Trade Desk CEO acknowledges Q4 shortfall despite $2.4B revenue in 2024.
The Trade Desk reported a 26% YoY revenue growth in 2024, reaching $2.4 billion, with $12 billion in ad spend on its platform. However, Q4 revenue of $741 million (22%…
HUL, ITC, and Dabur are among FMCG giants investing heavily in Maha Kumbh ads.
The Maha Kumbh in Prayagraj, a major religious event, has attracted millions of devotees and tourists. FMCG brands are seizing this opportunity to advertise, with companies like HUL, Amul, Dabur,…
Amazon pilots ‘Amazon Now’ quick commerce in Bengaluru.
Amazon has entered India’s quick commerce market with a pilot program, Amazon Now, in select Bengaluru areas, promising 10-minute deliveries. Initially focused on groceries and essentials, it plans to expand…
IntelliSmart raises smart meter awareness for 450M at Maha Kumbh 2025.
Maha Kumbh 2025 has surpassed expectations, attracting over 450 million devotees by February 11, ahead of projections. This grand event has seamlessly combined spirituality with modern innovations in crowd management,…
Kushager Tuli comes on board Tilt Brand Solutions as President – Creative
Mumbai based Brand and Communications consultancy, Tilt Brand Solutions has announced the appointment of Kushager Tuli as President – Creative. He was last, Executive Creative Director at Leo Burnett. An…
Verve Media secures Valvin Nutraceuticals’ social media mandate.
Verve Media has secured the social media mandate for Valvin Nutraceuticals Pvt Ltd (VNPL), a leading animal health company in India. The agency will focus on enhancing Valvin’s digital presence…
Digidarts wins Dabur’s Performance Marketing mandate.
Digidarts, a leading performance marketing agency, has won the digital mandate for Dabur, one of India’s most iconic FMCG brands. This partnership aims to enhance Dabur’s digital presence, leveraging data-driven…
GroupM TYNY 2025: Data clean rooms are key for privacy-first marketing.
As privacy regulations tighten, data clean rooms are set to become essential for marketers in 2025, according to GroupM’s TYNY 2025 Report. Advertisers can use clean rooms to enhance audience…
Vinyl Group enhances its media presence with the launch of Vinyl Media.
Music company Vinyl Group is making a strong entry into the media space with the launch of Vinyl Media, bringing its owned and licensed publications under one umbrella. Led by…