Coca-Cola, Dabur, and ITC make waves at Maha Kumbh 2025.
The Maha Kumbh Mela in Prayagraj, one of the world’s largest spiritual and cultural gatherings, began on January 13 and runs until February 26, 2025. Attracting millions of pilgrims and…
Protinex teams up with KBC 16 to promote protein awareness.
Protinex has partnered with Kaun Banega Crorepati (KBC) to raise awareness about the importance of protein in a healthy lifestyle. As a co-powered partner of KBC 16, Protinex will highlight…
Angel One names Ambarish Kenghe as Group CEO.
Angel One has appointed Ambarish Kenghe as its new Group CEO, effective March 2025. Known as “AK” in the fintech community, Ambarish brings a wealth of experience from roles at…
PUMA rebranded as ‘PVMA’ to sign PV Sindhu as brand ambassador.
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…
Swiggy Instamart launches InstaWarmer to help users beat Delhi’s cold.
Swiggy Instamart launched InstaWarmer on January 11 at CyberHub, Gurugram, offering visitors a fun and interactive way to beat the winter chill. InstaWarmer is a hands-free heating station that provides…
Tata Play Aradhana brings Maha Kumbh 2025 live and ad-free.
Har Har Mahadev! Experience the grandeur of the Maha Kumbh, the world’s largest spiritual gathering, from home. From January 13th to February 26th, tune into Tata Play Aradhana for ad-free,…
Nestle appoints Rajat Kumar Jain as Country Manager for Singapore.
Nestle has appointed Rajat Kumar Jain as Country Manager for Singapore, marking a new chapter in his two-decade career with the company. Previously head of Foods and South Asia Maggi,…
Blinkit Unveils Bistro: High-Quality, Hot Meals Delivered in 10 Minutes
Blinkit has taken a bold step into the food delivery market with the launch of Bistro, a standalone app that promises to deliver fresh, canteen-style meals in just 10 minutes.…
Deepali Handa joins EndemolShine India.
Endemol Shine India, part of Banijay Entertainment, has appointed Deepali Handa as Executive Vice President and Head of Commercials and Production. With over 20 years of experience in both scripted…
Shark Tank judge and Inshorts co-founder Azhar Iqubal unveils Fenado AI.
Azhar Iqubal, Shark Tank India judge and Inshorts co-founder, has launched Fenado AI with Manish Singh Bisht, former Inshorts tech head. Fenado AI enables users to create apps and websites…
Maha Kumbh to boost economy by ₹2 lakh crore: CM Yogi Adityanath
Uttar Pradesh CM Yogi Adityanath announced that the Maha Kumbh 2025, expected to draw 40 crore devotees, will boost the state economy by ₹2 lakh crore. Speaking at a conclave…
Apple denies selling Siri data as part of $95 million settlement.
Apple has reiterated its commitment to user privacy, asserting that Siri data has never been sold, used for advertising, or used to create marketing profiles. This comes after a $95…
POCO partners with Akshay Kumar for X7 Series launch on January 9.
POCO India has announced Bollywood actor Akshay Kumar as its brand ambassador, just ahead of the POCO X7 series launch on January 9 at 5:30 PM. This collaboration aligns with…
Streaming and vinyl boost music to a 20-year high.
In 2024, UK music consumption and recorded music revenues hit a 20-year high, fueled by streaming services and the vinyl revival. Music consumption reached the equivalent of 201.4 million albums,…
Akasa Air names Belson Coutinho as COO.
Akasa Air has appointed Belson Coutinho as its Chief Operating Officer (COO). Coutinho, a co-founder of the airline, has been part of its executive team since its inception in 2022.…
Palal Bhattacharjee promoted to Executive Director – Marketing Sciences at PHD.
Palal Bhattacharjee has been promoted to Executive Director – Marketing Sciences at PHD, after serving as Senior Director in the same department. Having joined PHD in August 2023, Bhattacharjee’s new…
Zee Studios Unveils Power-Packed FY25 Lineup
Zee Studios has announced an exciting multilingual slate for FY25, showcasing its commitment to diverse storytelling across India. Led by Umesh Kumar Bansal, the lineup includes: Notable titles like Kennedy,…
Sameer Singh exits as TikTok North America Ad Sales Head.
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…
OYO will no longer accommodate unmarried couples.
OYO has updated its check-in policy, now discouraging unmarried couples from checking in at its partner hotels. Starting in Meerut, couples must provide valid proof of relationship, even for online…
ThinkROI names Nitin Kalel as Director of Technology.
ThinkROI, a leading digital media and creative agency, has appointed Nitin Kalel as Director – Technology. With over 20 years of experience in digital innovation, Nitin has worked with top…
MAD Group Launches Xley, a Global Creator Marketplace
MAD Group has launched Xley, an AI and ML-powered platform aimed at transforming brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies and optimizes the process with data-driven tools,…
Blinkit Introduces 10-Minute Ambulance Service for Emergency Care
Blinkit, India’s leading quick-commerce platform, has launched a 10-minute ambulance service in Gurugram to address critical gaps in emergency healthcare response times. Using its robust logistics network, Blinkit ensures ambulances…
Ghatkopar crash caused a 15% drop in Mumbai’s OOH market, says RoshanSpace’s Junaid Shaikh.
The collapse of a massive hoarding in Ghatkopar, Mumbai, in May, which caused 17 deaths and over 75 injuries, disrupted the city’s out-of-home (OOH) advertising industry, reducing its revenue by…
Matrimony.com appoints Anil Kapoor as Brand Ambassador.
Matrimony.com has appointed veteran actor Anil Kapoor as its brand ambassador to expand the reach of its community-based matrimony services. CEO Murugavel Janakiraman highlighted Kapoor’s appeal as a caring family…
EaseMyTrip appoints Rikant Pittie as CEO.
EaseMyTrip has appointed Rikant Pittie as its CEO and Co-founder. In this role, he will lead the company’s strategic initiatives, innovation, and customer experience to strengthen its position in the…
Mili Kapoor named Product Marketing Lead for iPad at Apple.
Mili Kapoor has been appointed as the Product Marketing Lead for iPad at Apple. Prior to this, she was the Consumer Marketing Leader at Philips, a role she announced on…
Redmatter adds three new clients to its roster.
Redmatter, a leading full-funnel marketing agency, has added three new clients to its portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This expansion highlights the agency’s growing presence…
Network18 names Shobit Arora as National Head of Connected TV.
Network18 has appointed Shobit Arora as the National Head of Connected TV for its prominent news channels: CNN News18, CNBC TV18, and CNBC Awaaz. With over 14 years of experience…
E-comm FMCG market to reach $100-105 bn by FY2025, driven by digital transformation.
India’s FMCG sector has undergone significant transformation in response to rapid digital adoption and shifting consumer preferences. Industry leaders, including Saugata Gupta of Marico, highlight that this change is not…
Republic and Samsung form India’s most innovative news tech partnership.
Republic Media Network and Samsung have teamed up for a groundbreaking partnership in India’s content-tech space, integrating Samsung’s Z Series/S24 Ultra devices into Republic’s newsrooms and broadcasts. This collaboration aims…