WPP boosts investment in India with a new Chennai campus.
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
Edtech startup Bhanzu raises $16.5 million from Epiq Capital.
Amid the challenges facing the edtech sector, Bhanzu has raised $16.5 million (approx. INR 139 crore) in a Series B funding round led by Epiq Capital, with participation from Z3Partners,…
Global Esports makes history as India’s first profitable esports organization.
Despite over 18 esports organizations shutting down in India this year, Global Esports (GE) has become the country’s first profitable esports organization. GE’s revenue has quadrupled, with projections for a…
We Are Social appointed global social media agency for Carlsberg Group.
Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and…
Emami’s Q2 ad spend falls 35.45%, net profit up 30.8%.
Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also…
The Hosteller raises INR 48 Cr led by V3 Ventures.
Traveltech startup The Hosteller has raised INR 48 Cr (around $5.7 Mn) in a funding round led by existing investor V3 Ventures, with INR 16 Cr in debt from Blacksoil.…
Microsoft AI CEO calls India one of its fastest-growing markets.
Microsoft AI CEO Mustafa Suleyman, co-founder of DeepMind and Inflection AI, has called India one of the company’s fastest-growing markets. During his first visit to India, he praised the country’s…
D2C fitness startup Boldfit raises INR 110 Cr to expand its product portfolio.
Bengaluru-based D2C fitness startup Boldfit has raised INR 110 Cr (approximately $13 million) in a new funding round led by Bessemer Venture Partners. The company plans to use the funds…
Amazon and Flipkart face challenges turning e-commerce dominance into logistics success.
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Lenskart reduces FY24 losses by 84% and sees 43% revenue growth, down from 100% growth last year.
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…
IAMAI Announces the Milestone Tenth Edition of the India Affiliate Summit
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…
Pepperfry names Shubbam Sharma as Chief Growth Officer.
Pepperfry has appointed Shubbam Sharma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Shubbam will lead the company’s growth initiatives, focusing…
HUL, Marico, and Godrej cut ad spending in Q2 FY25 to offset inflation.
India’s leading FMCG companies have reduced their ad and promotion spending in Q2 FY25 due to high food inflation and weaker urban demand. According to TAM AdEx, FMCG TV ad…
Livpure names Rahul Khanna as Head of Strategic Business Unit.
Livpure, a SAR Group company specializing in water purification and appliance technology, has appointed Rahul Khanna as the Head of its Strategic Business Unit for Appliances. With over 17 years…
Sokrati and VWO team up to improve Digital Experience Optimization.
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
Meta posts record Q3 revenue of $40.6 billion, fueled by AI spending.
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Propelld names Manoj Shetty as Chief Business Officer.
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…
YouTube launches a shopping affiliate program in India.
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
Bingo! is the title sponsor for Fankar-E-Kashmir 2024.
ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music…
Pidilite Industries names Manish Dubey as chief brand officer of Fevicol.
Manish Dubey, formerly the chief marketing officer at Pidilite Industries, has been promoted to chief business officer of Fevicol, a move he shared on LinkedIn. Dubey started his career as…
Social Panga names Ketki Karandikar as Senior Creative Director.
Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has…
IGAP releases detailed report on social media transparency.
The Internet Governance and Policy Project (IGAP) has released a report titled “Social Media Transparency Reporting: A Performance Review,” analyzing how major social media platforms like Facebook, Instagram, Twitter/X, and…
Tute Consult to manage communication for Niraamaya Wellness Retreats.
Niraamaya Wellness Retreats has partnered with Tute Consult’s luxury division for strategic communications, aiming to enhance brand visibility in the hospitality sector. CEO Ashwani Gandhi expressed excitement about the collaboration,…
Comscore teams up with IAMAI for India’s CTV Study.
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
ASCI will host a Global Summit on ad self-regulation in March 2025 in Mumbai.
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…
boAt and Blinkit deliver Diwali cheer in 10 minutes with Maheep Singh!
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Nabajit Nath joins Kargo as Sales Director after success at Blis.
Nabajit Nath, formerly Head of Sales at Blis, has joined Kargo as their new Sales Director. During his nearly two years at Blis, he oversaw the company’s P&L operations in…
SKG Investments & Advisory selects Team Pumpkin for its marketing mandate.
Team Pumpkin, a digital marketing agency, has secured the social media, performance marketing, and PR mandate for SKG Group, a New Delhi-based financial services firm. This partnership follows a competitive…
Tennis Premier League teams up with Viacom18 for the next season!
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Madison Media Ultra keeps Parag Milk Foods’ media account.
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…