REHAU names Tushar Verma as Executive Vice President.
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon launches Sponsored TV to transform OTT ad accessibility.
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
DOMS Industries awards digital marketing mandate for Amariz to Media Care
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
EGF teams up with Social & Media Matters for responsible gaming campaign.
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
Omnicom’s IPG takeover reshapes global ad landscape.
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications forms a bold partnership with an Indian craft brewery.
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
IDFC FIRST Bank launches an AI Amitabh Bachchan hologram.
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE and Yamaha team up to reinvent ‘The Call of the Blue’ Anthem.
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level wins PR and Social Media mandates for 88 Games.
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
HUL has revealed its premiumisation strategy; D2C brands should beware.
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising partners with JLPL and acquires a team for the Women’s Cricket League.
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
DEPT and Shopify team up to shape the future of commerce.
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
King Koil selects AdLift as its digital media partner.
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Zepto surpasses Rs 1,000 crore in annual ad revenue.
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
After a two-year pause, SoftBank is reshaping its strategy in India.
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming expands its portfolio by acquiring Trinity Gaming.
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
HUL has 19 brands surpassing Rs 1000 crore, with Surf Excel set to exceed Rs 10,000 crore in turnover by FY25.
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…
Spotify Hits honors the most creative campaigns on the platform.
Spotify Hits, a global program recognizing creative excellence in advertising, debuted in India by honoring nine standout campaigns that showcased innovation and creativity on the platform. Chosen from over 100…
Meta study reveals tier-2/3 towns fuel e-commerce growth.
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Air India SATS names Ramanathan Rajamani as CEO.
Air India SATS (AISATS) has appointed Ramanathan Rajamani as its CEO, effective November 14, 2024. With over 20 years of experience, Ramana returns to the role he previously held from…
Unilever’s Ramya Venkat joins Abbott.
Ramya Venkat, formerly Senior Brand Manager for Indulekha at Hindustan Unilever (HUL), has joined Abbott as Director of Integrated Marketing. Abbott, a global healthcare company, focuses on products in diagnostics,…
Myntra launches ‘M-Now’ pilot for two-hour deliveries in select Bengaluru areas.
Myntra has launched a pilot of its two-hour delivery service, M-Now, in select Bengaluru areas to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment. The service,…
CMA accuses Apple and Google of stifling mobile browser competition.
The UK’s Competition and Markets Authority (CMA) has launched an investigation into the mobile browser market, focusing on concerns that Apple’s policies are hindering competition. The inquiry, part of a…
Kanika Tiwari joins Swiggy Instamart as Head of Monetization.
Kanika Tiwari has joined Swiggy Instamart as Head of Monetization, marking a new chapter in her career. Previously, she was the Director of Strategy and Growth at Flipkart Ads, where…
Liberty General Insurance teams up with Profectus Capital to support MSMEs.
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Swiggy Teams Up with India’s Got Latent Contestants for Fun New Campaign.
Swiggy has launched a new ad campaign featuring contestants from the viral YouTube show India’s Got Latent, highlighting its 10-minute meal and beverage delivery service, Bolt. The campaign, live on…
Mediaocean to acquire Innovid and merge with Flashtalking.
Mediaocean has agreed to acquire Innovid, an independent ad tech platform, and merge it with its subsidiary Flashtalking to create a leading global ad tech platform. The acquisition values Innovid…
Sanjeev Sharma appointed Business Head at Zee Media Corporation Ltd.
Sanjeev Sharma has been appointed Business Head at Zee Media Corporation Ltd. He previously served as Director at KA E-Waste and Vice President of Sales at Network18 Media & Investments…
Trip.com teams up with Meru Utama for brand campaign at KLIA.
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
TVSM and TBWAIndia join forces to reshape premium motorcycle brand story.
TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super…