ACKO unveils new logo in rebranding.
ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects…
Mankind Pharma launches 45-day healthcare initiative at Mahakumbh.
Mankind Pharma has launched a healthcare initiative at the Mahakumbh 2025 in Prayagraj, offering free medical services to thousands of pilgrims from January 13 to 26. The camp provides health…
ASCI releases white paper to help businesses navigate cookies.
To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
KRAFTON India wins silver at Effie 2025 for BGMI Ki Boli campaign.
KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first…
Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Deloitte acquires SimplrOps to boost Cloud ERP & HCM solutions.
Deloitte has acquired SimplrOps, a SaaS company specializing in automating and streamlining operations for Workday, SAP, and Oracle systems. This acquisition will enhance Deloitte’s Cloud ERP and HCM services, helping…
Times OOH Launches Digital Bus Shelters in Bengaluru, Expanding Premium DOOH Assets
Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a cutting-edge media format in Bengaluru – Digital Bus Shelters. Renowned for creating premium outdoor advertising…
Uday Bhatnagar Appointed Revenue Director at Pullman & Novotel Aerocity
Pullman and Novotel New Delhi Aerocity has appointed Uday Bhatnagar as Director of Revenue Management. With over a decade of experience in hospitality revenue optimization and prior roles at Novotel…
EaseMyTrip launches EasyVijay to transform battlefield tourism.
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…
Coldplay’s Concert Sets a New Standard for Advertising in India
Coldplay’s highly anticipated concert in India not only mesmerized fans with their electrifying performance but also redefined advertising benchmarks in the country. In an unprecedented move, several global brands took…
Universal Music Group and Spotify ink new multi-year deal.
Universal Music Group (UMG) and Spotify have announced new multi-year agreements for Recorded Music and Music Publishing, focusing on growth, innovation, and enhancing the success of artists and songwriters. The…
DigiHaat revives the 1950s this Republic Day.
DigiHaat, a subsidiary of Open Network for Digital Commerce, is celebrating Republic Day with its 1950s Pricing campaign, running from January 25-31, 2025. This initiative offers customers affordable pricing with…
The AdClub to host Effie India Awards on Friday 24th January, 2025
The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025…
Coca-Cola India supports Maha Kumbh with hydration, jobs, and sustainability.
Coca-Cola India, in partnership with SLMG Beverages, is enhancing the Maha Kumbh 2025 experience by providing hydration, consumer convenience, and economic opportunities for local communities. The company will offer easy…
Knauf India appoints Vijay Mishra as Commercial Director for Growth and Expansion.
Knauf India has appointed Vijay Mishra as its Commercial Director, bringing over 23 years of experience in sales, marketing, and business development. Mishra has held leadership roles at brands like…
Schbang names Dipshika Ravi as National Creative Director, Digital.
Schbang has appointed Dipshika Ravi as its new Digital National Creative Director for West & North. With 17 years of experience, Dipshika has worked on over 600 digital campaigns for…
One7Sports unveils sports streaming platform One7Live.
One7Sports has introduced One7Live, an OTT platform aimed at transforming sports streaming and fan engagement globally. The platform offers live matches, behind-the-scenes access, player interviews, and original shows, providing fans…
ZEE launches Agency Premier League T20 ahead of DP World ILT20 Season 3.
Zee Entertainment Enterprises (ZEEL) is launching the inaugural Agency Premier League T20 to promote the third season of the DP World International League T20 (ILT20). The event will take place…
IDFC FIRST Bank launches the new FIRST EA₹N RuPay credit card.
IDFC FIRST Bank, in collaboration with RuPay, has launched the FIRST EA₹N RuPay Credit Card, a UPI-enabled credit card backed by a Fixed Deposit. This card is available instantly online,…
Zomato’s District app reaches 6.5 million downloads.
Launched in November 2024, Zomato’s District app has quickly gained traction, surpassing 6.5 million downloads within a few months. The app’s focus is on transitioning users from platforms like Zomato,…
Instagram launches ‘Edits,’ a video editing app for creators.
Instagram has announced the launch of Edits, a new video editing app designed to rival TikTok’s CapCut. Scheduled for release on March 13, 2025, the app offers creators advanced tools…
Nazara Raises ₹495 Cr, Acquires ZeptoLab Games
Arpit Khandelwal (Plutus Wealth Management) and Mithun Sacheti (Caratlane) have partnered with Nazara Technologies and its promoters, Vikash and Nitish Mittersain, investing ₹495 crore via Axana Estates LLP. This deal…
Interactive Avenues wins IAMAI’s ‘Digital Agency of the Year’ for the 12th time.
Interactive Avenues, the digital arm of IPG Mediabrands India, won the prestigious ‘Best Digital Agency of the Year’ (Gold) at the IAMAI India Digital Awards, marking its 12th win. The…
Fixderma appoints Venugopal Nair as Chief Business Officer – OTC.
Fixderma has promoted Venugopal Nair to Chief Business Officer (CBO) for its OTC Division. With over 20 years of experience in the cosmetic and FMCG sectors, Venugopal has been key…
JioCinema is the world’s fastest-growing subscription platform, says Kiran Mani.
The 19th edition of IAMAI’s India Digital Summit featured a session on how technology, access, and innovation are transforming India’s entertainment landscape. Led by Kiran Mani, CEO – Digital, JioStar,…
CCI vs. Meta: Appellate court to decide on WhatsApp data sharing.
The National Company Law Appellate Tribunal (NCLAT) will decide on January 23rd regarding Meta’s appeal against a Rs 213.14 crore penalty imposed by the Competition Commission of India (CCI) for…
Nielsen launches essential planning guide for the media industry.
Nielsen has launched its 2025 Upfront/NewFront Guide, a key resource for media buyers and sellers preparing for the 2025-2026 Upfronts/NewFronts planning season. The guide provides essential cross-media data and insights…
5paisa Capital appoints ex-Morgan Stanley executive Gaurav Seth as CEO.
5paisa Capital has appointed Gaurav Seth as CEO to strengthen its offerings for traders and investors and enhance its tech platform. Seth, a veteran with over 20 years of experience…
Eveready Lighting illuminates the spiritual journey of devotees at Maha Kumbh Mela 2025
In an endeavor to illuminate the spiritual experience for millions of devotees at the Maha Kumbh Mela 2025, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL),…