Godrej Consumer Products Ltd (GCPL) ramped up its advertising spend in Q2 FY26 to ₹375.74 crore, up 20% quarter-on-quarter, even as profits softened due to higher brand investments. Ad spends now account for 9.8% of revenue, reflecting GCPL’s aggressive push to defend market share across home and personal care segments.
Consolidated revenue rose 4.3% year-on-year to ₹3,825 crore, while net profit dipped 6.5% to ₹459 crore. EBITDA margin stood at 19.3%. India sales grew 4% with 3% volume growth, driven by Home Care (up 6%) and new launches like Godrej Fab and Goodknight Agarbatti, while Personal Care declined 2% due to GST-related disruptions.
Internationally, Indonesia saw flat volumes amid pricing pressures, while Africa, USA, and Middle East markets delivered 25% revenue growth. For H1 FY26, revenue rose to ₹7,487 crore, though profit slipped slightly to ₹912 crore.
Despite margin pressure, GCPL remains focused on long-term growth, investing heavily in brand building. The board declared an interim dividend of ₹5 per share.