Prime Video is pulling out all stops to reintroduce India’s favourite middle-class spy, blending creators, brands and internet tropes into one chaotic, clever campaign.
Watching Srikant Tiwari the perpetually stressed, system-weary agent get styled by Prime Video’s Bae in an unexpected GRWM collab is peak 2025 crossover energy. Ananya Panday earnestly trying to dress a man being hunted by terrorists was an oddly charming moment, and a fitting start to a promo strategy that revolves around everything orbiting Tiwari’s famously chaotic life.
Season two’s cliffhanger Suchitra about to deliver that revelation resurfaces in a new light. In the latest promo, the couple shares Bru Coffee while their home gets riddled with bullets. She panics; he savours the brew. Classic Srikant, except this time, the coffee becomes a co-star.
The now-grown kids get their own spotlight too, attempting to make their dad feel “pookie,” with a younger audience clearly in Prime Video’s sights. Tiwari pronouncing “Sup” as “Soup” might be one of the best micro-moments of the campaign.
Meanwhile, HUL jumps in to transform India’s rough-around-the-edges agent into a Dove Man, nudging him toward skincare despite his proudly minimal grooming routine.
And since Tiwari is apparently on the run this season, a lineup of influencers Samay Raina, Apoorva Makhija and Tanmay Bhat try (and fail) to offer legal escape hacks, only to be schooled by the spy himself.
The Family Man Season 3 lands on 21 November 2025. Whether Tiwari outsmarts the enemy again remains to be seen but fans are equally invested in one thing: Will JK finally get a love story of his own?