Former Viacom18 COO and founder of House of Cheer, Raj Nayak, has launched a new venture called House of IPs in partnership with YAAP Digital, a top digital content and influencer marketing company. House of IPs is a creative studio that will focus on building unique event and entertainment properties across areas like music, sports, digital content, and branded experiences. From creating fresh ideas to helping existing brands grow, the studio will support content development, marketing strategies, and ways to earn revenue from these ideas. Raj Nayak shared that in today’s fast-moving digital world, it’s important to build strong and meaningful content that grabs attention and creates value for brands and audiences alike.

The partnership with YAAP Digital brings together Raj Nayak’s storytelling skills and YAAP’s strong knowledge of digital platforms and branding. Atul Hegde, founder of YAAP, said that this venture matches their goal of creating lasting brand experiences through intellectual properties. They plan to work together to create bold and culture-driven ideas that brands can own and grow. House of IPs wants to become a major player in India’s changing entertainment scene, turning big ideas into lasting experiences. The company is also planning to open offices in Mumbai, Delhi, Bangalore, and Dubai.

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