Zupee launches Zupee Studio, expanding beyond gaming into entertainment.
Zupee has launched Zupee Studio, a short-format content platform offering 1–3 minute stories across genres like romance, drama, comedy, and thriller. Initially available on Android and soon on iOS, it…
Dish TV unveils VZY Smart TVs with DTH-OTT integration.
Dish TV India has launched its VZY Smart TV range, marking its entry into the integrated Smart TV market by combining DTH and OTT streaming in a single device. VZY…
Kotak Mahindra names dentsu X India as media partner.
Kotak Mahindra Group has awarded its media mandate to dentsu X India after a multi-agency pitch. The account will be serviced from dentsu’s Mumbai office. As part of the mandate,…
Thermocool Home Appliances Onboards Saif Ali Khan as Brand Ambassador for Cooling Range
Thermocool Home Appliances has appointed Saif Ali Khan as brand ambassador for its cooler division, covering desert, room, and portable coolers. The two-year partnership aims to refresh the brand’s image…
Enormous bags creative mandate for Duroflex, Sleepyhead.
Independent creative agency Enormous has secured the integrated digital and mainline mandate for Duroflex, along with the digital mandate for its youth-focused sub-brand Sleepyhead. The partnership aims to redefine how…
Wondrlab enters Europe with Opportune launch.
Wondrlab, India’s platform-first martech network, has expanded into Europe with the launch of Opportune Europe, its advanced influencer marketing platform. After acquiring Polish agency WebTalk in 2024, this move strengthens…
Summercool Launches First TVC Featuring Ajay Devgn
Summercool, a leading home and kitchen appliance brand, has launched its first-ever TVC featuring Ajay Devgn as brand ambassador, alongside veteran actor Govind Namdev. Titled “Summercool, Life Banaye Wonderful,” the…
VML Names Sanjiv Mistry Executive Creative Director
VML has appointed Sanjiv Mistry as Executive Creative Director, bringing nearly two decades of creative leadership experience. Previously at McCann London, he led award-winning global campaigns for Microsoft and Reckitt,…
Coto Names Tabi Bude Chief Expansion Officer for Global Growth
coto, India’s leading emotional wellness platform, has appointed Tabi Bude as Chief Expansion Officer to drive its global growth strategy. With over 20 years of international experience across media, consumer…
OYO Renames Parent Firm Oravel Stays to Prism Ahead of IPO
IPO-bound OYO has rebranded its parent company, Oravel Stays, as Prism to unify its diverse businesses under one corporate identity. Founder Ritesh Agarwal, in a letter to shareholders, said Prism…
Anaptyss Names Utpal Kumar Sengupta CBO to Drive Global BFSI Expansion
Anaptyss has appointed Utpal Kumar Sengupta as Chief Business Officer to drive its strategic expansion in the global BFSI market. He will focus on accelerating growth, enhancing client engagement, advancing…
Shiseido Launches Next-Gen Ultimune Power Serum in India with Tamannaah
Shiseido, the iconic Japanese beauty brand, has unveiled its new and improved Ultimune Power Infusing Serum in the Indian market. The launch is accompanied by a striking new campaign film…
Swiggy Names Neha Singhvi VP – Public Affairs, Communications & ESG
Swiggy has appointed Neha Singhvi as Vice President – Public Affairs, Communications & ESG. With over 21 years of experience in advocacy, policy, communications, and social impact, she has previously…
FCB Ulka Names Bhawana Choudhary EVP
FCB Ulka, part of FCB India, has appointed Bhawana Choudhary as Executive Vice President. With over 17 years in advertising, she has worked across fashion, beauty, FMCG, financial services, telecom,…
Yakult India introduces New TVC highlighting the importance of Gut Health and Nutrition absorption with Tapsee Pannu
New Delhi, 08th September 2025 – Yakult Danone India, a pioneer in probiotics, has unveiled its latest TVC featuring popular actor Taapsee Pannu, spotlighting the vital role of gut health…
Hero MotoCorp Appoints Harshavardhan Chitale as CEO from Jan 2026
Hero MotoCorp has appointed Harshavardhan Chitale as its new CEO, effective January 5, 2026. Vikram Kasbekar, the current acting CEO, will step down from the interim role but continue as…
MARS Cosmetics Appoints Anmol Sahai Mathur as Vice President of Marketing to Lead Its Next Phase of Growth
08th September 2025,New Delhi : MARS Cosmetics, one of India’s fastest-growing beauty brands, has appointed Anmol Sahai Mathur as its new Vice President of Marketing. This strategic leadership move is…
BBH India’s Pujo Film for CaratLane is a Love Letter to Bengal
September 8, 2025, India: BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the…
Publicis Media India Names Ravi Bhaya Chief Client Officer
Publicis Media India has appointed Ravi Bhaya as Chief Client Officer to strengthen its client-focused leadership and drive growth through innovation, data, and technology. Based in Mumbai, he will report…
The Hype Studio teams up with Kaydence Media Ventures to boost global advocacy-led PR.
The Hype Studio has partnered with Kaydence Media Ventures to scale its advocacy-driven PR services and expand into markets across the Middle East, Africa, and Asia-Pacific. The alliance aims to…
RISE Infraventures appoints Bhupindra Singh as COO.
RISE Infraventures has appointed Bhupindra Singh as its Chief Operating Officer. With over 23 years of experience across leading firms like Colliers, Cushman & Wakefield, JLL India, and DTZ, Singh…
Alia Bhatt named Levi’s global brand ambassador.
Levi’s has named Alia Bhatt its new global brand ambassador, marking a strategic move as women’s fashion shifts towards relaxed, comfort-first fits like wide-leg and looser silhouettes. Bhatt expressed her…
Imarticus Learning & KPMG in India partners to announce Global Accounting and Finance Certification Prep Programs with plans to upskill learners at scale
Mumbai, 5th September 2025: KPMG in India and Imarticus Learning, one of India’s leading professional education companies, today announced the launch of their industry-first Global Accounting and Finance Certification Preparation…
Cloud TV rolls out 3D ads, a high-impact CTV ad format for brands.
CloudTV, India’s first certified Smart TV OS, has launched 3D ads on its devices, offering brands a premium and engaging alternative to traditional CTV formats. With a reach of over…
Haier partners with Liverpool FC and PSG in football collaboration.
Haier, the world’s top home appliance brand by sales, has announced multi-year global partnerships with Liverpool FC and Paris Saint-Germain, unveiled at IFA Berlin. The deals include stadium, digital, and…
WPP appoints Devika Bulchandani as COO, Laurent Ezekiel as Ogilvy Global CEO.
WPP has announced major leadership changes to strengthen its global operations and client solutions. Devika Bulchandani has been appointed Chief Operating Officer of WPP, responsible for driving growth by integrating…
ABP Live teams up with Maruti Suzuki to stream news in car dashboards.
ABP Live has partnered with Maruti Suzuki to bring its news and audio content to the carmaker’s in-car infotainment system, Maruti Connect. The integration will offer 24×7 streaming of ABP…
Johnnie Walker partners with Sabrina Carpenter for global whisky-music collab.
Johnnie Walker has announced a multi-year global partnership with GRAMMY® Award–winning artist Sabrina Carpenter, blending whisky with music and culture. Timed with her new album Man’s Best Friend and Short…
DS Group Taps into Tradition with Ksheer’s Interactive ‘Muhavre’ Campaign
New Delhi, September 05, 2025 – Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the launch of a new campaign ‘Ksheer Muhavre’ for its dairy…
For the Lay’s x ARKS collab, success is gauged by buzz as much as sales.
Lay’s and Ranbir Kapoor’s sneaker label ARKS have teamed up for a limited-edition collab, turning Lay’s iconic packet colours into sneakers called “Colour-Lays.” The crossover blends food nostalgia with sneaker…