Interpublic Group (IPG) has named Tarini Shrikhande as Managing Director, GEICO Strategy. She was previously Senior Director, Transformation at Black Glass.
Shrikhande’s career spans roles at VMLY&R, where she rose to Strategy Director, leading client targeting, effectiveness, and cross-channel strategy; Commons as consultant; Winc as Brand and Innovation Director; and Hologram Sciences, where she advanced to VP – Brand and Innovation, driving product launches and market strategies.