Meta AI launches ‘Imagine Me’ feature in India.
Meta has begun rolling out its new AI-powered feature, Imagine Me, on Instagram, Messenger, and WhatsApp in India. The feature lets users create personalized images of themselves by messaging @Meta…
Meta launches advanced generative AI tools for advertisers.
At Cannes Lions 2024, Meta announced a major upgrade to its generative AI suite for advertisers, aimed at boosting creative output, brand consistency, and audience engagement. Key innovations include: AI…
IAS rolls out AI-powered contextual category reporting for Meta platforms.
Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership…
NumberEight and Katz Digital team up to boost podcast ads with AI lookalike targeting.
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
We Are at the Threshold of a Powerful Shift in the History of Media, Advertising & Creativity- Niraj Ruparel
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Meta’s India Push: Empowering Agencies with AI, Reels & Messaging
Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency…
WGA urges studios to sue tech firms over AI copyright theft.
The Writers Guild of America (WGA) is urging Hollywood studios to take legal action against tech companies accused of using copyrighted works to train AI systems. The WGA claims that…