WishCare hits ₹300 Cr ARR with science-driven skincare.
Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by…
Priyanka Khaneja Gandhi named Head of Amazon India Ads Marketing.
Amazon has appointed Priyanka Khaneja Gandhi as Head of Marketing and Creative Solutions for Amazon India Ads, reinforcing its focus on innovative and customer-centric advertising. With 16+ years at Colgate-Palmolive…
Amazon pilots ‘Amazon Now’ quick commerce in Bengaluru.
Amazon has entered India’s quick commerce market with a pilot program, Amazon Now, in select Bengaluru areas, promising 10-minute deliveries. Initially focused on groceries and essentials, it plans to expand…
Amazon’s Q4FY24 ad revenue hits $17.3 billion.
Amazon’s ad revenue reached $17.3 billion in Q4FY24, growing 18% year-over-year, according to CEO Andy Jassy. The revenue comes from programs like sponsored ads, display, and video ads for sellers,…
Amazon resumes advertising on X after boycott.
Amazon is ramping up its advertising on X (formerly Twitter) after pulling back over a year ago due to concerns about hate speech, the Wall Street Journal reports. This move…
Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Amazon launches Sponsored TV to transform OTT ad accessibility.
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
Amazon and Flipkart face challenges turning e-commerce dominance into logistics success.
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Amazon and MX Player partner to enhance premium free entertainment for 250 million users in India.
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
WPP, Omnicom Media, IPG Mediabrands make the shortlist for Amazon’s worldwide media mandate.
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…