Asian Paints Becomes BCCI’s Official Colour Partner for 3 Years
Asian Paints has signed a three-year deal with the BCCI to become the Official Colour Partner for over 110 international, women’s and domestic matches in India. MD & CEO Amit…
Puma’s early bet on women’s sports sets new marketing blueprint
The BCCI has announced a ₹51 crore cash prize for the Indian women’s cricket team following their historic World Cup victory over South Africa — surpassing the ICC’s official prize…
Mithun Manhas named new BCCI President.
Mithun Manhas, former Delhi cricketer, has been elected as the new BCCI President, becoming the first player from Jammu and Kashmir to hold the post. He is the 37th president…
Apollo Tyres becomes lead sponsor of Indian cricket teams till 2028.
BCCI has announced Apollo Tyres as the new lead sponsor of the Indian men’s and women’s cricket teams across all formats until March 2028, replacing Dream11. This marks Apollo Tyres’…
BCCI looks for new Team India lead sponsor after Dream11 exit.
The BCCI has invited bids for a new lead sponsor of Team India after Dream11 ended its ₹358 crore deal, following India’s ban on real-money gaming under the new Online…