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Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Britannia Industries has appointed Mumbai-based Tilt Brand Solutions as its official brand and communication agency for its Cakes, Rusk, Bread, and Croissant portfolio. Tilt will lead the brand strategy and…
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…