Parle tops in-home FMCG; Britannia scores OOH hat-trick.
Worldpanel by Numerator has released the 13th Brand Footprint India report, ranking FMCG brands by Consumer Reach Points (CRPs). Overall: FMCG choices in India grew in 2024 but at a…
India earns sole shortlist spot in Cannes Lions 2025 Industry Craft category.
Despite strong performances by Indian agencies across several categories at the Cannes Lions International Festival of Creativity 2025, India secured just one shortlist in the Industry Craft Lions category. Bangalore-based…
Britannia Good Day Chunkies launches EatHappens campaign.
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Britannia appoints Tilt Brand Solutions as its brand and communication agency.
Britannia Industries has appointed Mumbai-based Tilt Brand Solutions as its official brand and communication agency for its Cakes, Rusk, Bread, and Croissant portfolio. Tilt will lead the brand strategy and…
Talented lets nature lead in Britannia’s new OOH campaign.
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Britannia’s AI campaign reaches rural India without internet access.
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…