Parle tops in-home FMCG; Britannia scores OOH hat-trick.
Worldpanel by Numerator has released the 13th Brand Footprint India report, ranking FMCG brands by Consumer Reach Points (CRPs). Overall: FMCG choices in India grew in 2024 but at a…
Experts unpack India’s FMCG-style wellness shift.
MRSI’s webinar “Health and Wellness Paradigm: No Longer a Bitter Pill” (20 Aug 2025) highlighted how wellness in India is evolving from illness prevention to a joyful lifestyle of self-care,…
Reliance Consumer acquires majority stake in Naturedge JV to enter healthy drinks market.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the fast-growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge…
HUL, ITC, and Dabur are among FMCG giants investing heavily in Maha Kumbh ads.
The Maha Kumbh in Prayagraj, a major religious event, has attracted millions of devotees and tourists. FMCG brands are seizing this opportunity to advertise, with companies like HUL, Amul, Dabur,…