Integral Ad Science - Advertising Reporter

IAS rolls out AI-powered contextual category reporting for Meta platforms.

June 19, 2025 admin

Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership…

IAS Teams Up with Lyft Media for AI-Powered Ad Measurement

June 12, 2025 admin

Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…