HUL on Lakmé Ad dispute: “Campaign will continue with changes.”
The Delhi High Court heard a lawsuit filed by Honasa Consumer Ltd. against HUL over a Lakmé sunscreen ad allegedly targeting its Derma Co. brand. Both companies agreed to settle…
Lakmē’s new campaign tests its sunscreen with a lie detector.
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…