YouTube launches ‘Hype’ in India to support rising creators.
July 21, 2025 — India: In a major step to amplify visibility for rising content creators, YouTube has officially launched ‘Hype’ in India, a new feature designed to spotlight long-form…
Dentsu Lab debuts in India under the leadership of Gurbaksh Singh.
Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network to Mumbai, Bengaluru, and Gurgaon. Joining existing Labs in Tokyo, London, and Warsaw, the India Lab aims…
Myntra launches ‘Glamstream’—a shoppable hub fusing fashion, entertainment, and instant commerce.
Myntra has unveiled Glamstream, an innovative content-commerce platform blending entertainment, fashion inspiration, and instant shopping. Positioned at the intersection of content, community, and commerce, Glamstream reflects how Gen Z and…
DoubleVerify rolls out DV Authentic AdVantage.
DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers…
Disney+ launches perks program for subscribers.
Disney+ has introduced a new always-on “Perks” program in the U.S. to reward subscribers with exclusive benefits like sweepstakes, discounts, and trials. Perks include chances to win tickets to the…
Vinyl Group enhances its media presence with the launch of Vinyl Media.
Music company Vinyl Group is making a strong entry into the media space with the launch of Vinyl Media, bringing its owned and licensed publications under one umbrella. Led by…