Puma names Andreas Hubert as COO.
PUMA has appointed Andreas Hubert as Chief Operating Officer, effective September 1, 2025. He will join the Management Board, now comprising five members. As COO, Hubert will oversee Global Sourcing…
PUMA and Man City extend partnership in £1 billion deal.
PUMA and Manchester City have announced a landmark extension of their partnership, reportedly valued at £1 billion over the next ten years—making it the Premier League’s most lucrative kit deal…
Virat Kohli ends ₹110 cr Puma deal after 8 years.
Virat Kohli has ended his ₹110 crore, 8-year deal with Puma to support Agilitas Sports, a homegrown athleisure brand founded in 2023 by former Puma India MD Abhishek Ganguly. Kohli…
PUMA appoints former Adidas sales head as CEO, announces leadership changes.
PUMA has announced leadership changes, appointing Arthur Hoeld as CEO and Chairman of the Management Board, effective July 1, 2025. Hoeld, who has over 26 years of experience in the…
PUMA and RE&UP team up to launch RE:FIBRE in the Americas.
PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports…
PUMA rebranded as ‘PVMA’ to sign PV Sindhu as brand ambassador.
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…