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Nadia Kokni has joined PUMA Group to head global marketing and communications, overseeing the brand’s worldwide strategy across culture, creativity, sport, lifestyle, and fashion. Alongside her new role at PUMA,…
PUMA has appointed Ramprasad Sridharan as the new managing director for India, effective December 2025. He will report to PUMA’s Chief Commercial Officer, Matthias Bäumer, and succeeds Karthik Balagopalan, who…
The BCCI has announced a ₹51 crore cash prize for the Indian women’s cricket team following their historic World Cup victory over South Africa — surpassing the ICC’s official prize…
PUMA has appointed Thomas John as its new Vice President of People & Organization. Thomas brings nearly 30 years of experience in human resources, having worked in leadership roles across…
PUMA has appointed Andreas Hubert as Chief Operating Officer, effective September 1, 2025. He will join the Management Board, now comprising five members. As COO, Hubert will oversee Global Sourcing…
PUMA and Manchester City have announced a landmark extension of their partnership, reportedly valued at £1 billion over the next ten years—making it the Premier League’s most lucrative kit deal…
Virat Kohli has ended his ₹110 crore, 8-year deal with Puma to support Agilitas Sports, a homegrown athleisure brand founded in 2023 by former Puma India MD Abhishek Ganguly. Kohli…
PUMA has announced leadership changes, appointing Arthur Hoeld as CEO and Chairman of the Management Board, effective July 1, 2025. Hoeld, who has over 26 years of experience in the…
PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports…
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…