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YouTube is expanding its creator-led commerce ecosystem in India, introducing new merchant partnerships, AI-powered tools, and brand collaboration features. With shopping-related watch time up 250% year-on-year, the platform aims to…
YouTube has expanded its Premium Lite pilot to India at Rs 89 per month, providing an affordable way to enjoy ad-free videos on phones, laptops, and TVs. The plan covers…
YouTube has expanded its Hype feature to 39 countries, including the US, UK, India, Japan, and Korea, to help emerging creators gain visibility. Fans can hype up to three videos…
July 21, 2025 — India: In a major step to amplify visibility for rising content creators, YouTube has officially launched ‘Hype’ in India, a new feature designed to spotlight long-form…
YouTube has named Gunjan Soni as its new Country Managing Director for India. With over 20 years of leadership experience across business, technology, and e-commerce, Soni will drive YouTube’s growth…
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
Deepak Chaurasia’s journey through the Indian media landscape has been marked by a series of notable shifts between various news channels. Now, he’s making waves in the digital realm with…