Gateway To The Media Industry Insights
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
Lloyd C Xavier has been promoted to Senior Vice President – Marketing and appointed as Business Head for Tamil and Malayalam at ZEE5. In his expanded role, he will drive…
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
ZEE Entertainment Enterprises Limited has announced that it will broadcast the highly anticipated DP World International League T20 (ILT20) starting January 11, 2025, across 15 TV channels and its OTT…