Shaadi.com Launches Campaign Addressing Commitment Phobia in Dating Apps.
Adhish Zaveri, VP of Marketing at Shaadi.com, discusses the strategy behind their new campaign “Red Flags Se Savdhaan,” which humorously critiques dating apps and highlights the challenges women face in…
Grip Promotes Vaibhav Laddha to CEO, Broadens Business Lines.
Grip, India’s largest high-yield investment platform, has announced its expansion into fund management and portfolio management distribution services. Investors can now access Grip’s investment products, including corporate bonds and securitised…
Storytelling Will Never Go Out of Fashion- Ananda Sen.
Can you walk us through your professional journey and share some of the career-changing moments you’ve encountered during your decade-long tenure in the advertising industry? My father is a theatre…
Manuj Sanduja has joined HealthPresso as Co-Founder and Chief Technology Officer (CTO).
HealthPresso, a leading digital platform for healthcare professionals, has appointed Manuj Sanduja as Co-Founder and Chief Technology Officer (CTO). Manuj, with over 17 years of experience in client acquisition, product…
Suyash Khabya Appointed Chief Creative Officer at The Womb.
The Womb has promoted Suyash Khabya to Chief Creative Officer. With 23 years in the advertising industry, including stints at Bates, BBH, and Ogilvy, Suyash brings a wealth of creativity…
Adani launches #DeshkaGeetAtOlympics campaign for Indian athletes.
As the Indian team gears up for the 2024 Olympics in Paris, the Adani Group has launched the #DeshkaGeetAtOlympics campaign to support the nation’s athletes. The campaign features an inspiring…
Approach Entertainment names Tushar Gondalia as Head of Gujarat Operations.
Approach Entertainment Group, a leading media and entertainment company, has appointed Tushar Gondalia as the new Head of Gujarat operations. This strategic move aims to expand the company’s presence and…
Taj Ali Naqvi promoted as Senior Vice-President for both Dentsu Creative WebChutney and Dentsu Creative Isobar, acting as a central resource.
Taj Ali Naqvi served as Vice President of Films and Production for the Isobar Group and Dentsu Creative Digital at Dentsu for two years before being elevated to Senior Vice…
Media.Monks India has appointed Atif Rahman as the Head of Client Relationships.
Media.Monks India has appointed Atif Rahman as Head of Client Relationships, continuing to strengthen its leadership team. Rahman, who brings over 21 years of industry experience, follows the recent appointment…
Cheil X unveils a new campaign for the MG Comet EV.
Cheil X has launched a new campaign for the MG Comet EV, highlighting its adaptability to urban mobility needs. Described as “street smart,” the MG Comet EV boasts features like…
Ratan Kumar Kesh has been appointed as the interim Managing Director and CEO of Bandhan Bank.
Bandhan Bank has appointed Ratan Kumar Kesh as the Interim Managing Director and Chief Executive Officer, succeeding Chandra Shekhar Ghosh, who is retiring on July 9, 2024. The Board approved…
boAt and Shruti Haasan embrace a retro vibe with the new Bassheads 122 ANC wired earphones.
boAt, a leading audio wearable brand, has teamed up with the versatile actress and singer Shruti Haasan to unveil the all-new Bassheads 122 ANC wired earphones. This collaboration celebrates the…
SOTC Travel has selected 21N78E Creative Labs as its new creative agency.
India’s tourism industry has experienced a swift recovery post-pandemic, with travellers of all ages enthusiastically exploring both domestic and international destinations. SOTC is a versatile, Indian-grown brand with a pioneering…
Sunil Joshi Joins Umwelt.AI as COO and Co-Founder.
Umwelt.AI, a leader in AI-powered employee experience management and people analytics, has appointed Sunil Joshi as Chief Operating Officer and Co-Founder. This move aims to strengthen their leadership team and…
Rohit and Ritika Shine in Max Life’s Victory Parade Ad on Star Sports!
Max Life Insurance is excited to extend its partnership with Star Sports for Team India’s Homecoming celebration after their remarkable World Cup win! Titled “India ke Bharose Ka Number 99.65%,”…
Aneri Jain’s Success Mantra for Advertising: From Building Awareness to Driving Sales.
1- Can you walk us through your professional journey and share some of the career changing moments you have encountered during your decade-long tenure in the advertising industry? I have…
ShemarooVerse partners with GMetri to deliver a futuristic immersive AI gaming experience.
Shemaroo Entertainment has partnered with GMetri to expand ShemarooVerse, their metaverse platform, into immersive AI gaming. This collaboration introduces IP-based games based on popular Bollywood films like ‘Jab We Met’,…
Disney Star and Beatgrid partner to revolutionize CSAEM in India.
Beatgrid has partnered with Disney Star to offer cross-platform measurement insights, leveraging Beatgrid’s advanced deterministic measurement technology. This collaboration uses Automatic Content Recognition (ACR) to gauge campaign performance across both…
Madison Media has promoted Vinay Hegde to the position of CEO – Investments.
Madison Media, a division of Madison World, has elevated Vinay Hegde to the role of Chief Executive Officer – Investments. Hegde brings over 25 years of industry experience and has…
L&K Saatchi & Saatchi India’s New Film for Zee Sarthak Challenges Menstrual Discrimination.
L&K Saatchi & Saatchi, part of Publicis Groupe India, has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, an Odia general entertainment channel.…
Adobe appoints Swati Rustagi as Vice President of Employee Experience for India.
Adobe has appointed Swati Rustagi as Vice President of Employee Experience for India. Swati will lead the India EX team and report to Gloria Chen, Adobe’s Chief People Officer. She…
GroupM promotes Ashwin Padmanabhan to Chief Operating Officer, GroupM South Asia.
GroupM, WPP’s media investment group, has announced the promotion of Ashwin Padmanabhan to Chief Operating Officer for South Asia. In his new role, Ashwin will oversee a streamlined structure that…
CEAT appoints Vishal Pawar as Senior Vice President of Global Sales and Supply Chain Management.
Multinational tire manufacturer CEAT has appointed Vishal Pawar as Senior Vice President of Global Sales and Supply Chain Management, following the resignation of Saurav Mukherjee, who previously held the position.…
Shaadi.com unveils VIP personalized matchmaking campaign.
Shaadi.com, a leading matchmaking site in India, has launched a campaign to promote its exclusive VIP Shaadi.com service, aimed at elite individuals seeking personalized matchmaking. Featuring actor Ronit Roy, the…
Rushabh Gandhi assumes the role of Managing Director and CEO at IndiaFirst Life.
Rushabh Gandhi has been appointed as the Managing Director and Chief Executive Officer (MD & CEO) of IndiaFirst Life Insurance Company Limited, effective July 01, 2024. Previously, he served as…
Reliance partners with Dream Sports to sponsor India House at the Paris 2024 Olympics.
India’s first-ever Country House at the Paris 2024 Olympics, India House, conceptualized by Reliance Foundation (RF) in partnership with the Indian Olympic Association (IOA), has announced Dream Sports as its…
Inderniel Shivdasani appointed as Head of Strategy & Investor Relations at Pepperfry.
Pepperfry, India’s leading e-commerce furniture and home decor company, has appointed Inderniel Shivdasani as Head of Strategy and Investor Relations. Inderniel, with over 13 years of experience in finance, strategy,…
HP India launches the “Consider it Done” campaign, enhancing post-sales service.
HP India has significantly upgraded its after-sales service for HP Smart Tank printers, launching the “Consider it Done” campaign. This initiative offers 24/7 support in 10 languages, ensuring a seamless…
NODWIN to acquire Freaks 4U Gaming entirely through a Rs 271 crore share swap deal.
NODWIN Gaming Private Limited announced that its Singapore-based subsidiary, NODWIN Gaming International Pte. Ltd, will fully acquire Berlin-based Freaks 4U Gaming GmbH, increasing its stake from 13.51% to 100% through…
Lloyd Mathias discusses sensible approaches to combating false and misleading advertising.
Lloyd Mathias suggests creating an industry-wide rating system for advertisers, similar to CRISIL’s credit rating. Misleading ads, as determined by an independent body like ASCI, would lower the advertiser’s rating.…