Indo National Limited, the maker of the iconic Nippo brand, has announced the appointment of Shardul Bist as its Chief Marketing Officer (CMO).
With over 16 years of experience across leading FMCG and consumer brands, Shardul brings deep expertise in marketing strategy, brand building, and digital transformation. Before joining Indo National, he served as Head of Marketing at USV Pvt. Ltd., where he led marketing and P&L functions for the consumer nutrition division, driving category growth and strengthening brand equity across markets.
Earlier, Shardul was Category Head at Mother Dairy, leading marketing for the value-added products segment and delivering campaigns recognized among Brand Equity’s Top 100 marketing campaigns. He also led successful product launches and brand repositioning initiatives for FMCG beverages, centered around the idea of “stimulating togetherness through conversations.”
A MICA Ahmedabad alumnus with a PGDM in Brand Communications, Shardul also holds a BBA from Indraprastha University, New Delhi, and has previously worked with Modi Naturals in marketing and e-commerce roles.
Commenting on the appointment, Pavan Kumar BVS, CEO, Indo National Limited, said, “As Indo National continues its journey of transformation and diversification, Shardul’s appointment represents a key step toward modernizing our brand architecture and strengthening consumer engagement. His digital-first mindset and marketing leadership will help shape Nippo’s future as a contemporary and sustainable brand.”
Sharing his excitement, Shardul Bist said, “It’s a privilege to join a legacy brand like Nippo that continues to evolve with changing consumer expectations. My focus will be on revitalizing the brand’s identity, enhancing engagement across traditional and emerging channels, and expanding into new categories. I look forward to contributing to Indo National’s vision of building a purpose-driven, future-ready brand.”
With a legacy of over 50 years, Indo National Limited is evolving into a modern, sustainability-focused organization, and Shardul’s appointment underscores its commitment to brand evolution, digital transformation, and customer-centric growth.