Libas has launched the second edition of its ‘Saj Dhaj Ke’ wedding-season campaign, bringing updated festive collections and refreshed store designs ahead of the peak wedding period. Key stores now feature marigold-inspired décor, with curated outfits mapped to occasions like haldi, mehendi, cocktails and weddings.
The digital push includes influencer content and creator-led storytelling to engage younger shoppers, building on the momentum of last year’s campaign.
Founder & CEO Sidhant Keshwani said the campaign strengthens Libas’ omnichannel experience and reinforces its position as a go-to festive fashion brand.