WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will see WPP Media driving a full-funnel media approach aimed at creating seamless consumer journeys, from brand discovery through to purchase.
Under the mandate, WPP Media will focus on building connected media strategies that combine storytelling with performance-driven execution, ensuring consistent engagement across touchpoints. The collaboration is designed to support Orient Electric’s growth ambitions by aligning media investments with consumer experience and business outcomes.
Commenting on the partnership, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric Limited, said the association is focused on building a cohesive media ecosystem that connects innovation with customer experience. She added that the objective is to turn every consumer interaction into a meaningful moment, strengthening brand affinity while delivering scalable impact across markets.
Navin Khemka, President, Client Solutions, WPP Media South Asia, said the mandate reflects a shared belief that creativity delivers maximum impact when integrated with performance strategy. He noted that WPP Media will combine data-led precision with creative insight to help Orient Electric engage consumers more effectively, drive relevance, and build long-term brand and business growth in a competitive landscape.