Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign. The latest communication links everyday tea breaks with moments of personal comfort, positioning Rich Marie as a companion to simple pauses in busy routines.
The campaign film captures Kapoor during quiet, personal moments enjoying chai, taking a breather, and embracing small rituals that offer a sense of calm. With a light, observational tone, the narrative highlights how these short breaks, paired with Rich Marie biscuits, become familiar and comforting parts of daily life. The film also shows Kapoor dancing freely during her ‘me time’, reinforcing the idea of self-expression and relaxation through everyday habits.
Vijay Singh, Managing Director at SAJ Food Products (P), said the campaign reflects Rich Marie’s belief that taking time for oneself is essential, not indulgent. He added that Shraddha Kapoor’s authenticity and balance make her a natural fit for communicating the brand’s ‘Me Time’ philosophy to a wide audience.
Sharing her thoughts, Shraddha Kapoor said that me-time, for her, is about enjoying moments that feel personal and unhurried. She added that pairing chai with Rich Marie makes those pauses more meaningful, turning them into small rituals of comfort and refreshment.
The campaign is being rolled out across television, digital, print, and social platforms, with a strong focus on everyday tea-time consumption occasions. It forms part of Bisk Farm’s broader strategy to strengthen Rich Marie’s presence in the competitive Marie biscuit category by rooting the brand firmly in familiar, daily moments.