The BCCI has announced new commercial partnerships for the TATA Women’s Premier League worth ₹48 crore across the 2026 and 2027 seasons, reflecting the league’s growing market strength.
ChatGPT and Kingfisher Packaged Drinking Water will join as Premier Partners, while Bisleri becomes the official Beverage Partner. CEAT has extended its association as the Strategic Time-Out Partner alongside existing partners TATA, Sintex and Herbalife.
BCCI leadership said the expanded lineup underscores rising brand confidence in the WPL and highlights its growing influence in women’s sport, culture and fandom.