Madison Media, part of Madison World, is understood to have crossed ₹500 crore in new business between October 2025 and March 2026, underlining a strong phase of growth for the independent media agency.
According to industry sources, the agency has added a wide range of clients across sectors during the six-month period. The list is believed to include Tata Consumer Products Limited, Zurich Kotak General Insurance, Blackberrys, Omega Watches, Gully Gang Entertainment, Wipro, Jindal Stainless, Sintex, TVS Emerald, Board of Control for Cricket in India and Sharekhan.
These wins span categories such as FMCG, BFSI, automotive, luxury, retail and real estate, reflecting Madison Media’s growing ability to serve brands across a diverse mix of sectors.
The agency’s recent momentum is said to be driven in part by its investment in AI-led planning and analytics tools. Its proprietary platform, MbrAIn, is designed to help brands identify growth opportunities and create full-funnel media strategies across consumer behaviour, content, channels and commerce. This is supported by Madison’s Growth Planning System, or GPS, which is aimed at delivering sharper market and regional insights tailored to India’s diverse consumer landscape.
Together, these tools are believed to have strengthened the agency’s planning speed, effectiveness and ability to deliver more integrated solutions for clients.
Madison Media has also continued to build on its industry standing. The agency was ranked the world’s third-largest independent media agency by RECMA and was named Media Agency of the Year at the e4m Prime Time Awards 2025. It also won Outdoor Media Agency of the Year at the e4m NEON OOH Awards 2025.
The agency currently works with a large portfolio of brands including Asian Paints, Titan Company, TVS Motor Company, Pidilite Industries, CEAT, Blue Star Limited, Cipla Health, Samsonite, Licious, Raymond, Navi Technologies, Axis Max Life Insurance, BigBasket, Tanishq, Stanley Black & Decker, Eureka Forbes, Parle Agro, Bajaj Electricals, Tata Motors, Swiggy, Shaadi.com, Kotak Mahindra Bank, Lodha Group and Aditya Birla Capital.