Branding and communications agency Media Corridors has been appointed to handle the PR and branding mandate for GADOTT, the second brand from VMS Bathware, positioned in the premium luxury bath and wellness segment.
GADOTT aims to redefine luxury bathware in India by blending Italian design aesthetics, German technology, French precision, and Indian craftsmanship. Developed through extensive research and a deep understanding of Indian consumer needs, the brand combines global expertise with local sensibilities to deliver refined, high-performance bathware solutions.
Under the mandate, Media Corridors will drive brand strategy, public relations, media outreach, and integrated communication efforts to strengthen GADOTT’s visibility among premium consumers, architects, interior designers, and key trade stakeholders.
This partnership builds on Media Corridors’ earlier association with VMS Bathware for Grafdoer, where the agency supported the launch of the brand’s first television commercial featuring actor Karishma Sharma as brand ambassador.
Commenting on the association, Vinay Jain, Founder & Managing Director, GADOTT, said that as the brand scales in the premium luxury space, partnering with a communications agency experienced in strategic brand building was a key priority. He added that Media Corridors’ earlier work on Grafdoer inspired confidence to extend the collaboration to GADOTT.
Ayushi Arora Gulyani, Founder & CEO, Media Corridors, said GADOTT represents a seamless blend of global design excellence and Indian craftsmanship. She noted that the engagement aligns with the agency’s 2026 focus on working more closely with premium brands and professionals across the architecture and interior design ecosystem.
The mandate will centre on shaping a cohesive brand narrative, spotlighting key milestones, and building sustained engagement through strategic media and influencer outreach.