InCred Money has appointed WPP Media as its performance marketing partner to drive its next phase of digital growth. As part of the collaboration, WPP Media will lead a full-funnel strategy powered by data-driven insights, technology, and creative solutions from its Mumbai office.
The partnership aims to accelerate InCred Money’s mission of making alternative investments including venture debt, unlisted equity, and high-yield debt accessible to a wider base of everyday investors.
Commenting on the collaboration, Vijay Kuppa, CEO of InCred Money, said the goal is to make investing simple, transparent, and empowering by offering a holistic platform covering multiple asset classes.
Priti Murthy, President Client Solutions, WPP Media South Asia, highlighted that modern performance marketing is about driving sustainable growth not just clicks and that this partnership reflects a shared ambition to deliver measurable impact.
As India’s fintech space evolves, WPP Media and InCred Money aim to build scalable, insight-led marketing strategies that enhance both business growth and brand presence.