Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy.
The film, set against a carnival-themed backdrop, brings Bisleri’s lively personality to life, featuring upbeat music and the brand’s iconic truck transformed into a DJ console. Designed to resonate with Gen Z, the campaign positions hydration as not just functional but fun, stylish, and part of an active lifestyle.
Jayanti Khan Chauhan, Vice-Chairperson of Bisleri International, highlighted the brand’s move toward a more youthful and lifestyle-driven identity. Deepika Padukone noted that the campaign reflects the spirit of today’s energetic and adventurous generation.
Tushar Malhotra, Director of Sales & Marketing, added that #DrinkItUp 2.0 strengthens Bisleri’s leadership in the water category while embedding the brand deeper into pop culture.
The campaign is conceptualized by Zero Fifty Media Works, Bisleri’s in-house team, and director Uzer Khan, with GroupM managing celebrity and music collaborations. It will run across digital platforms, TV, cinema, outdoor media, and Bisleri’s expansive trade network.