ixigo Trains signs Rohit Sharma as brand ambassador.
ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app…
Bisleri Vedica launches ‘The Journey Home’: A tribute to Himalayan purity.
Bisleri Vedica, a premium beverage by Bisleri International, has launched ‘Vedica, The Journey Home’, a visually stunning and emotionally powerful film that takes viewers to the source of its Himalayan…
MicroMitti’s “Sky High Investments” OOH campaign launches at Indore Airport.
MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with…
CANTABIL unveils video for its new winter wear collection.
CANTABIL Retail India Ltd. has launched its Autumn-Winter 2024 collection, offering stylish and versatile winter wear for families. The brand has also released a video showcasing the collection, highlighting its…
Pidilite unveils a humorous campaign for Roff Tile Adhesives.
Pidilite Industries launched a new ad campaign for Roff, its tile and stone adhesive brand. The campaign highlights the importance of using high-quality adhesives like Roff to ensure durability and…
ZEE launches ‘Dilfluencers’ campaign featuring Jackie Shroff.
ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social…
Colgate unveils AI dental checker on WhatsApp.
Colgate has launched an AI-enabled dental screening tool on WhatsApp as part of its Oral Health Movement campaign in India. Users can scan a QR code on Colgate packs or…
Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living.
Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, chunks, mini…
Aditya Birla Sun Life Insurance launches ‘Boodhe Hoke Kya Banoge’.
Aditya Birla Sun Life Insurance (ABSLI) has launched its new brand campaign, ‘Boodhe Hoke Kya Banoge’, aimed at encouraging people to rethink their retirement planning. The campaign highlights the growing…
SBI Life highlights the power of education in a compelling digital video.
SBI Life Insurance released an inspiring digital video, ‘Lippy ki Duniya’, on Children’s Day, celebrating the power of education, dreams, and youth. In collaboration with WOSCA (Women’s Organization for Socio-Cultural…
Britannia Pure Magic & The Womb unveil 12 Zodiac-themed campaign.
Britannia has launched Pure Magic Choco Stars, a new chocolate cream cookie that redefines cream-filled treats with its innovative open-cream design. Unlike traditional sandwich biscuits, the Choco Stars feature a…
BigBasket’s outdoor campaign blends life lessons with toys.
BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s…
HSBC Mutual Fund launches “Naye Nazariye Ki Udaan,” a digital film on the importance of early financial planning.
On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, an interesting digital film that aims to raise awareness about the significance of early financial…
Anushka Sharma launches Myntra Beauty’s “Let Your Beauty Shine” campaign.
As the wedding season kicks off, Myntra has partnered with Bollywood star Anushka Sharma to launch a new campaign showcasing six stunning makeup looks for every wedding occasion. The campaign…
CNN and Hyundai launch campaign honoring changemakers and visionaries.
CNN International Commercial and Hyundai Motor Company have teamed up for a campaign that highlights inspiring global success stories. This initiative blends advertising, branded content, and sponsorship to reflect Hyundai’s…
“BA Celebrates 100 Years with Family in the Skies in India”
British Airways has launched a new TV advert and brand campaign, “Family in the Skies,” specifically for the Indian market, starring India-based colleagues. The campaign celebrates 100 years of flying…
Muthoot Finance launches ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign.
Muthoot Finance, India’s leading gold loan NBFC, has launched an ad campaign titled ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three ads showcasing Muthoot’s financial…
Upstox launches ‘Iss Diwali, Kuch Naya’ campaign.
Upstox has launched a brand campaign for Muhurat Trading, blending tradition with modern investment opportunities to encourage equity participation this Diwali. The campaign, titled “Iss Diwali, Kuch Naya,” promotes new…
HDFC ERGO campaign promotes ‘Safe and Happy Diwali.’
HDFC ERGO General Insurance has launched a media campaign, ‘Shubh Diwali, Surakshit Diwali,’ to highlight the importance of insurance during the festive season. Diwali, a time for new beginnings and…
Dollar Industries’ new athleisure campaign: “Why So Formal?”
Dollar Industries Limited is shaking up the hosiery market with its new athleisure campaign, “Why So Formal?”, created by Lowe Lintas. The campaign challenges traditional dress codes, promoting athleisure wear…
Angel One launches ‘Shagun Ke Shares’ to promote smart investing.
Angel One Ltd has relaunched its popular ‘Shagun Ke Shares’ campaign, aligning it with Diwali’s Muhurat Trading to blend tradition with smart investing. This year’s focus is on making investing…
Cadbury’s ad simplifies Diwali homecoming with confirmed tickets.
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…
Zomato’s ‘Mission Diwali’ campaign celebrates food’s impact.
This Diwali, Zomato celebrates the festival’s spirit with its campaign ‘Mission Diwali,’ inspired by the famous NASA photo of India during Diwali. The campaign emphasizes that the festival’s true glow…
CARS24 launches CarTruth to ensure confident car buying.
CARS24 has introduced CarTruth, a Pre-Delivery Inspection (PDI) service aimed at alleviating buyer concerns about hidden mechanical issues when purchasing a car. With nearly a decade of expertise, CARS24 addresses…
Polycab launches OOH campaign to enhance brand visibility in over 90 cities.
Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH…
Philips Avent unveils a new TVC honoring the journey of new mothers.
Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes…
Why Zepto chose Soan Papdi for its festive campaign.
Soan Papdi, once a cherished Diwali treat, is now more famous for being an unwanted gift passed around during the festivities. To revive its image, Zepto launched the “Make Soan…
Hyundai’s new CNG car offers extra space for all your bags.
Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG…
Signify launches TVC featuring Dravid: ‘Hum Raaton Mein Sooraj Ugaate Hain’
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Sokudo Electric partners with Kiku Sharda for a new campaign.
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…